TIFIN and Franklin Templeton Join Forces to Introduce TIFIN @Work, An Innovative Financial Wellness Solution for Employees

The offering enables a white-labeled solution for plan advisers to deliver an AI-powered, actionable advice platform for workplace benefits and financial wellness


BOULDER, Colo. and NEW YORK and SAN MATEO, Calif., Jan. 4, 2024 /PRNewswire/ — TIFIN, a leading AI and innovation platform for wealth, and Franklin Templeton, a global leader in asset management, have announced a partnership to launch TIFIN @Work, a groundbreaking financial wellness solution designed to empower employees and enhance their financial well-being. Leveraging TIFIN’s experience in designing cutting-edge generative AI fintech platforms, TIFIN @Work helps individuals achieve their financial goals, reduce stress related to personal finance, and ultimately enhance overall employee well-being. The announcement builds on the existing strategic relationship between the firms that began during TIFIN’s Series D round in May of 2022.

“Blending the deep investment expertise and digital capabilities of Franklin Templeton with the data-enriched Tifin @Work platform is a game-changer for advisors looking to expand their practice beyond retirement accounts to wealth solutions,” said Harshendu Bindal, Managing Director, Digital Strategy and Wealth Management, Franklin Templeton. “The experience delivers a truly unique financial wellness offering for plan sponsors that considers the holistic investment needs of participants, providing digital education with clear and seamless paths to help them invest for their goals.”

Workplace benefits and financial wellness are a crucial part of a modern employee’s compensation package. Yet, employees can often struggle to make optimal use of workplace benefits within the context of their current financial status and future goals. TIFIN @Work is the first holistic AI-powered platform for employees designed to help assess their financial situation, get actionable advice, and seamlessly make adjustments to their benefits to achieve better financial outcomes.

“We are thrilled to collaborate with Franklin Templeton to bring TIFIN @Work to the market,” said Dr. Vinay Nair, Founder & CEO, TIFIN. “This partnership combines TIFIN’s technological innovation in AI with Franklin Templeton’s deep plan adviser network and expertise in the defined contribution industry. Together, we can empower employers to deploy a holistic solution that fosters better financial outcomes for their employees.”

TIFIN will partner with Franklin Templeton’s Workplace Retirement Distribution Business to deliver TIFIN @Work to plan advisers and the employers they serve. This partnership between TIFIN and Franklin Templeton is designed to create a positive impact across the defined contribution and plan adviser ecosystems, closing many of the gaps advisory firms are addressing between their workplace and the wealth management businesses.

“We believe every U.S. worker and household has the right to experience financial well-being throughout each phase of life, and access to personalized advice is a critical step towards achieving that,” said Yaqub Ahmed, head of Retirement, Insurance Sub-Advisory & 529 College Savings for Franklin Templeton. “Through this strategic partnership, we’ll empower financial professionals with an easy and actionable way to help plan participants better understand their overall financial situation, and allocate savings to what means the most to them.”