Firm to leverage Altruist’s Hazel platform to help advisors grow their practices, deepen client relationships and seek better outcomes
By DWN Staff
Sowell Management, the $6 billion RIA headquartered in Arkansas, has announced it is ramping up its technology and AI capabilities by partnering with Altruist to offer custodial services and support to its advisors. Through the new enterprise partnership, Sowell’s advisors will also have access to Hazel, Altruist’s new AI platform that has implications for how advisors conduct business and interact with clients.
“Adding Altruist to our lineup of custodians gives our advisors greater flexibility to grow their business and service their clients,” said Daryl Seaton, CEO, Sowell Management. “The new Hazel platform is a game changer for advisors of all sizes. It offers them innovative and intuitive client-centric AI tools they can use to scale their practices, streamline their workflows and enhance their financial planning capabilities, all while giving them more time to devote to clients and prospects.”
Altruist is a tech-forward wealth management platform focused on delivering better results for RIAs. Hazel is the AI platform built by Altruist to help unify and automate a firm’s knowledge from conversations, emails, documents, CRM data and calendars, with market, regulatory and custodial insights.
Seaton added that as an enterprise partner, “Sowell will work closely with Altruist as the firm continually enhances its platform to stay at the forefront of our rapidly evolving industry.”
Recent enhancements to Hazel allow the platform to help advisors create personalized tax plans, capture and summarize discussions, draft follow-ups, answer questions instantly, and prioritize tasks.
“The executive team at Sowell understands the critical role the right technology can play in achieving success in wealth management and we are looking forward to partnering with them at this pivotal point in their firm,” said Jason Wenk, Founder and CEO of Altruist. “In addition to supporting Sowell’s ambitious growth plans, we are grateful to have Daryl Seaton join us as a featured speaker at Altruist’s Build to Grow Summit.”
Sowell has been on a mission to enhance its technology offering and continue integrating AI responsibly into its tech stack and believes that partnering with Altruist is an important step forward. The firm plans to leverage its advanced capabilities to benefit the entire firm and enable its small- to mid-sized advisors to compete on a level playing field with larger practices.
