As AI and other emerging technologies reshape how investors think about markets, risk and long-term impact, Caprock is adding a senior leader focused on helping wealthy families define what they want their capital to support.
The Boise, Idaho-based multi-family office RIA, which serves ultra-high-net-worth families, has named Jennifer A. Ayer managing director of purpose-driven wealth, a new role tied to the firm’s impact investing practice.
Ayer brings 25 years of experience advising families, foundations and investors. At AlTi Tiedemann Global, she co-led impact investing strategy and worked to connect impact objectives with family financial planning. She also directed AlTi’s Inclusive Innovation strategy, which focused on investments intended to expand access and support diverse fund managers and ownership models.
“Jennifer brings the experience, judgment and perspective this role requires,” said Greg Brown, Caprock co-CEO.
“What attracted me to Caprock was its long-standing commitment to impact investing and the depth of experience it has built serving families who want their capital to reflect their values,” Ayer said.
Caprock said it has deployed more than $2 billion across 120 intentional impact funds since it became a founding B Corporation in 2007. It now serves 436 families with more than $16 billion in assets under advisement.
