Reality bites. Wealthtech is much more interesting!
We’re coming down to earth after a second (!) summer vacation, this one spent with dear family members in the heart of Kentucky (which is where we, and our spouse, grew up), running up and down the hills in the morning, floating in the pool in the afternoon.
It wasn’t a total vacation: You may have noticed that we kept up with both the advisor technology news and the AI & Finance headlines while we were away. Alas, that’s the life of an editor. Now we’re adjusting to a life fully back to normal.
Unfortunately, it’s in New Jersey. After spending half of the last 5 weeks in North Carolina and Kentucky, we’re back in the Garden State. Reality definitely does bite.
It’s a pretty good thing we didn’t shirk our editorial responsibilities for our latest sojourn, as we had a packed wealthtech week—more than 4,000 words of headlines await you below.
The trends in financial advisor technology we’ve seen emerging over the past six months remain: AI is becoming more of an operating system for wealth management than just another “gopher” assistant; mid-office and back-office administrative work (and even some front office administrative work) is being outsourced and automated—wealth management firms are gradually losing the need for support staff; technology providers are making inroads towards better integrations and more unified platforms; personalization and customization are replacing standardized best practices; technologists and wealth managers continue to argue that this will be a human industry; and, a major sea change is coming to advisor training and coaching.
About that advisor training and coaching, Zeplyn introduced Advisor Coaching, automatically evaluating client meetings, scoring advisor performance and providing structured coaching recommendations based upon customizable firm rubrics. Rather than managers reviewing meeting recordings manually, AI identifies strengths, weaknesses and coaching opportunities across entire advisory organizations. The platform also enables advisors to construct AI-generated personality profiles before client meetings and role-play difficult conversations with simulated clients.
This represents another evolution in wealth management AI. Initially, AI summarized meetings. Now it attempts to improve advisor performance.
The T3 Technology Conference this week opened registration around its latest theme of the “AI-Augmented Advisor,” highlighting how advisor education increasingly focuses on working alongside intelligent systems rather than competing against them.
Similarly, Oasis Group published practical guidance on evaluating AI vendors, while multiple industry publications outlined questions firms should ask before purchasing AI-enabled wealth management software.
The conversation has matured. Rather than asking whether advisors should use AI, firms increasingly ask how to evaluate competing AI platforms. Which isn’t exactly easy!
AI wealthtech providers claim that the most successful advisors now supervise an ecosystem of intelligent systems that prepare meetings, automate paperwork, construct personalized portfolios, manage trading workflows, coach communication skills and surface planning opportunities—leaving them to focus on the uniquely human responsibilities that clients continue to value most.
They all seem to be saying the same thing.
Let’s get to your headlines…
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49th Parallel Wealth Management
49th Parallel Wealth Management today launched a free OAS Clawback Calculator, the flagship of a new suite of six interactive cross-border planning tools. The calculator tackles one of the most common — and least understood — surprises in Canadian retirement: the Old Age Security “recovery tax.” Once net income passes $93,454 (2025 income year), the government claws back 15 cents of OAS on every additional dollar, taking back the entire benefit at about $152,062 for those aged 65–74. Thousands of retirees lose part of their OAS each year without realizing it was avoidable.
The tool lets anyone enter their income and instantly see their estimated clawback, their monthly recovery tax, and the income level where OAS disappears — plus plain-language strategies to reduce it. It’s available now at 49thparallelwealthmanagement.com/oas-clawback-calculator.
The OAS Clawback Calculator anchors a growing suite of free, interactive tools. Each tool is educational and offers a fast, plain-language starting point rather than tax, legal, or investment advice; every one links to a complimentary, no-obligation consultation for people who want to understand what their results mean for their specific situation. The firm plans to add more tools over time.
AdvisorPilot
AdvisorPilot™ today announced the official launch of its AI-powered portfolio review and client engagement platform designed for Independent Registered Investment Advisors (RIAs), Wealth Management Firms, and Financial Professionals.
Built by practicing advisors, AdvisorPilot™ was created to address one of the most significant challenges facing the financial services industry: the growing operational demands placed on advisors. From gathering client information and preparing reviews to creating customized deliverables, advisors often spend valuable time managing processes instead of focusing on client relationships.
AdvisorPilot™ combines statement analysis, portfolio insights, client communications, and workflow management into one integrated platform designed to help advisors create more efficient and consistent client experiences at their very first meeting.
Advyzon
Advyzon, a comprehensive wealth management technology and data platform for financial advisors and investment managers, today launched Advyzon AI, an embedded, agentic intelligence system built natively within the platform.
Advyzon AI defines a new category of “All-in AI”: an operating model where intelligence is embedded across a unified platform, single data model, and cohesive architecture – rather than added through disconnected tools or integrations.
Built on more than a decade of advisor workflows, Advyzon AI delivers context-native intelligence from day one – understanding how advisors work, orchestrating workflows, executing tasks, and delivering actionable, decision-ready insights to improve efficiency across the practice.
AllocateRite
AllocateRite, LLC today announced the successful rollout of its wealthtech platform across registered investment advisor (RIA) firms, replacing manual, multi-tool workflows with one system that takes a model from construction to client-ready proposal in a single pass.
Onboarded firms now build models with full historical performance, generate branded factsheets automatically, upload and map client portfolios against those models, and produce polished, downloadable proposals — all from one platform, fully branded to their firm.
AllocateRite is onboarding RIA firms of all sizes now.
Altruist
Altruist, the tech-forward custodian and wealth platform for financial advisors, today announced that Boston-based Civic Financial will transition its entire custodial and wealth management technology stack to the firm.
Civic Financial is a 100% partner-owned, multigenerational financial planning and wealth advisory firm with a mission to inspire financial confidence. Civic had amassed approximately $1 billion in client assets before breaking away, sustaining exceptional organic growth of greater than 40% annually. They serve high-net-worth individuals and families with a planning-led model and a dedicated, collaborative team structure.
Civic Financial also plans to leverage Altruist’s AI engine, Hazel, across its advisory workflows, including tax planning, workflow automation, and custom AI workflow modes. As a design partner for new Hazel capabilities, Civic will collaborate closely with Altruist to help shape the future of AI in wealth management and set a new standard for how enterprise advisory teams operate.
The Arch’s Anvil
The Arch’s Anvil, an operational consulting firm for independent registered investment advisors (RIAs), today announced the addition of Tamara Stelting as Executive Consultant and an expansion of its consulting platform. The firm will detail both during a live webinar, “Growing Your Firm Beyond You,” on Thursday, August 6.
The expansion follows a recent organizational diagnostic conducted by The Arch’s Anvil, which found a consistent pattern among participating firms: leadership teams had a clear vision for where the business was headed, while many employees struggled to explain how their day-to-day work contributed to that vision.
Founded by Claire Alexander, The Arch’s Anvil has spent more than a decade working alongside advisory firms representing over $10.1 billion in assets under management. While every engagement looks different, the outcome is consistent: leaders and advisors gain the organizational capacity to spend more time leading and less time coordinating the business around them. In one recent client engagement, those changes returned more than 100 hours in the first month alone.
d1g1t
d1g1t, a leading wealthtech provider, today announced the launch of d1g1t MCP server, a connector built on the open Model Context Protocol (MCP) standard that links its enterprise wealth management platform directly to general-purpose AI tools including Anthropic’s Claude, OpenAI’s ChatGPT and Microsoft’s Copilot. The integration embeds AI natively into advisory workflows, giving financial advisors a live, governed AI assistant that works across every household, eliminating the mechanical work of preparation and reporting so advisors can spend more time with clients.
The d1g1t MCP exposes the platform’s core capabilities as tools that AI agents can call on an advisor’s behalf to search, read and reason over external data sources using natural language. Instead of navigating the platform screen by screen, advisors can ask Claude or ChatGPT in plain language to pull a household’s holdings, summarize year-to-date performance, flag mandate breaches, or assemble a client report and the AI securely retrieves live data from the d1g1t platform and works with it directly.
As advisors and wealth management firms use Claude and other AI tools to help streamline workflows, analyze their business data and identify opportunities, they can use the d1g1t MCP to access a range of high-impact capabilities through natural language
DevHawk
Fraction, which since 2022 has given 175 companies access to senior US engineers without the cost of building a team, today announced it has evolved into DevHawk, an AI software factory: a suite of specialist AI agents, directed by senior engineers, that build, run, and evolve the software a business depends on. Companies can have DevHawk operate the factory for them, or run the agents with their own team.
The agents cover the full engineering lifecycle, spanning up to nine disciplines from product and architecture to QA, DevOps, and security. They don’t just write code; they test it, ship it, and keep it running in production. A single senior engineer directing the suite can do work that once required six to ten people, shipping up to 10x faster and at 80-90% less than a traditional team.
DevHawk offers firms two paths, and positions itself as a partner in both. In the managed model, DevHawk’s senior engineers operate the software factory on the client’s behalf. In the self-serve model, a company adds the agents it needs to its own team and runs them, with DevHawk handling onboarding, integration, and ongoing support.
Empower
Empower, a leading provider of retirement and wealth management solutions,1 announced today that it has renewed its contract with the Commonwealth of Massachusetts.
Empower will continue the plan administration for approximately 300,000 public employees in Massachusetts with roughly $16B in AUA.*
Empower and the Commonwealth have worked together to develop a custom sales, administration and service model to support both the Commonwealth’s SMART and CORE plans to create a coordinated and holistic experience.
Envestnet
Envestnet, the leading Adaptive WealthTech company, today announced the availability of Envestnet Wealth Trading, a fully redesigned trading experience that helps advisors and enterprises manage portfolios more efficiently, execute trades with greater confidence, reduce operational friction and streamline complex trading workflows at scale.
Built with direct input from advisors and enterprise clients, Wealth Trading replaces legacy trading experiences with a modern, intuitive platform that connects portfolio management, trade creation, order review, execution, and auditability across a single, end-to-end workflow.
As advisory firms face growing demands for personalization, scale, and operational efficiency, Wealth Trading provides a modern foundation for managing increasingly complex trading activities while helping advisors spend less time navigating technology and more time serving clients.
Envestnet
NewEdge Capital Group, LLC, announced today that Structured Note Strategies offered by NewEdge Investment Strategies on Envestnet’s platform can now be managed alongside other investment strategies in the same account through a Unified Managed Account (UMA), extending the breadth of investment solutions available through the industry leader in Adaptive WealthTech.
Wealth managers can utilize UMAs to incorporate NewEdge’s Structured Note Income Portfolio (SNIP) and Structured Note Advisory Portfolio (SNAP), which were among the first Structured Note Separately Managed Accounts (SMAs) available through Envestnet.
NewEdge Investment Solutions is part of NewEdge Wealth, a registered investment advisor specializing in servicing the needs of ultra high net worth and high net worth families, family offices and institutional clients. NewEdge Wealth, along with NewEdge Advisors, comprises NewEdge Capital Group.
Fidelity Investments
Fidelity Investments® today announced the expansion of its institutional separately managed account (SMA) lineup with six new custom strategies and two new model offerings for registered investment advisor (RIA) and broker dealer clients that leverage Fidelity’s active management and quantitative research capabilities.
Fidelity Institutional Tax-Managed Enhanced Equity and Fidelity Institutional Tax-Managed Fundamental Equity custom SMAs each feature large-cap core, growth, and value strategies, combining the firm’s decades of active management expertise with the high level of personalization and specialized service experience of a custom SMA. The enhanced equity strategies are benchmark-aware strategies leveraging a diverse set of alpha insights, while the fundamental equity strategies use a systematic portfolio construction process and high-conviction stock selection.
These strategies are currently available to RIAs via Fidelity’s custom SMA platform, which is integrated with Fidelity’s Wealthscape℠ brokerage platform and designed for firms to easily onboard, customize, implement, and monitor their clients’ custom SMA strategies.
FinTurk
FinTurk, an AI-first CRM built specifically for financial advisors, today announced the launch of FormFiller™ and CashSweep™, two new workflow automation tools designed to simplify client paperwork and cash management for registered investment advisors (RIAs). Built directly on FinTurk’s native artificial intelligence (AI) platform, the new capabilities automate two of advisors’ most time-consuming operational tasks to help firms reduce administrative burden and improve efficiency.
FormFiller™ streamlines the account opening and servicing process by automatically populating client forms with data already stored in the CRM, routing documents for electronic signature and filing completed paperwork back into the client record. By eliminating repetitive data entry and validating information before submission, the tool helps firms reduce errors, minimize not-in-good-order (NIGO) submissions and accelerate client onboarding.
Coming in at just the right time, given recent high-profile lawsuits, CashSweep™ addresses another traditionally manual process by enabling advisors to identify and allocate excess client cash across investment vehicles in seconds. With full control over allocation parameters and built-in automation, advisors can execute cash management strategies more efficiently, helping reduce cash drag, simplify billing workflows and keep client assets working toward portfolio objectives without relying on disconnected tools or manual processes, making it the first cash management automation of its kind built directly into an advisor CRM platform.
JIFFYAI
JIFFYAI, a provider of AI-powered solutions for Wealth Management, today announced that OneDigital, national insurance and financial services firm, has selected JIFFYAI’s Unified Onboarding solution to transform its wealth management client onboarding experience.
As wealth firms grow, onboarding has increasingly become a critical differentiator. Yet many firms continue to struggle with fragmented systems, manual processes, lengthy account opening cycles, and disconnected client experiences that create operational bottlenecks and slow growth.
OneDigital selected JIFFYAI’s AI-powered Unified Onboarding solution to create a streamlined, digital-first onboarding journey that can support its integrated approach to wealth management and deliver a seamless experience for both clients and advisors. The solution will streamline complex multi-custodial onboarding processes, including integrations with custodial platforms such as Schwab and IWS, while synchronizing data with Salesforce to create a more connected and collaborative operating environment.
MyVest
MyVest, a leading provider of enterprise wealth management technology, announced the completion of new SOC certifications for its wealth management platform, demonstrating effective controls for protecting customer data, maintaining compliance with financial regulatory standards, and adhering to the National Institute of Standards and Technology (NIST) cybersecurity framework.
MyVest recently completed annual certifications for SOC 1 Type 2 and SOC 2 Type 1 and Type 2, covering all five of the SOC Trust Services Principles: Security, Privacy, Processing Integrity, Confidentiality, and Availability. MyVest has continuously audited its systems and operations, including publicly announcing these SOC certifications for the first time in 2019. MyVest continues to pursue additional controls and certifications, demonstrating its commitment to higher, evolving information security standards.
Developed by the American Institute of Certified Public Accountants (AICPA), System and Organization Controls (SOC) certifications are industry standards that provide service organizations independent validation of the internal administrative, technical, and physical controls for their systems, procedures, and infrastructure.
Objectway
Objectway, the pan-European wealthtech solution partner for banking, wealth and asset management firms, today announced that it has entered into exclusive negotiations with BNP Paribas and Natixis, granting them the right to transfer their entire stake in SLIB (Services Logiciels d’Intégration Boursière), a trusted partner specialised in the development of dedicated software solutions for the capital markets sector, to Objectway.
The completion of the transaction remains subject to the satisfaction of customary conditions, including regulatory approvals and the finalisation of applicable information and consultation processes with the relevant employee representative bodies, and is expected to close by December 31, 2026.
Orion
Orion announced today the launch of its Dynamic New Account Opening tool to support digital account opening within the Orion Advisor Portal.
Advisors can now open accounts with Goldman Sachs Custody Solutions (GSCS) directly within the Orion experience. GSCS is Orion’s first custodial provider integrated for this digital account opening enhancement. The end-to-end integration is now available to Orion Advisor Technology clients who custody with GSCS. It will be available to Orion Portfolio Solutions clients later this summer and to additional custodial partners later this year, reflecting Orion’s flexible, multi-custodial approach.
Orion continues to expand its long-term collaboration with GSCS through deeper platform integrations. GSCS is now a custodial provider for Orion OCIO, Orion Custom Indexing, Orion Portfolio Solutions clients, and Goldman Sachs Asset Management is a fixed income SMA provider on Orion’s platform.
Orion
Orion today announced it has surpassed $6.6 trillion in assets under administration — up 29% since crossing $5 trillion one year ago. Adoption of Orion’s AI-native ecosystem continues to accelerate: the firm now supports over 8.6 million technology accounts and has nearly doubled its wealth management assets year over year to $211 billion.
Alongside these milestones, Orion is expanding Denali into three options – each helping firms accelerate advice, expand advisor capacity, and drive organic growth. Every Orion product will include impactful AI features at no extra cost, with options that grow alongside each firm’s AI strategy.
The AI that grows a firm shouldn’t arrive with a separate invoice. Every Orion client will have Denali features built in at no extra cost, with paid options for firms that need more customization or enterprise-scale capabilities. Built on Orion’s trusted, unified data foundation, Denali delivers a complete AI ecosystem. The three levels are designed to meet firms where they are on their AI journey, including:
Pontera
Pontera today announced Bulk Rebalancing, a new workflow that helps advisory firms and their authorized investment or trading teams streamline rebalancing across selected accounts within the same workplace retirement plan. Bulk Rebalancing, one of Pontera’s most-requested features, delivers a more centralized and scalable way to manage repeated work when multiple clients share the same workplace retirement plan.
Advisory firms increasingly want to manage a greater volume of accounts within workplace retirement plans as part of a holistic client strategy, but account-heavy plan workflows can be difficult to scale. When multiple clients share the same workplace retirement plan, their accounts draw from the same investment lineup, yet advisory teams may still have to perform similar portfolio rebalancing and order-management work, account by account, leading to hours of repetitive work.
When creating the portfolio for same-plan accounts, firms can define a target allocation using investments available in a specific workplace plan, map them to relevant end-client risk profiles where applicable, and assign eligible accounts.
RISR
RISR, a leading business owner engagement platform for financial advisors, today announced an expanded relationship with Osaic, Inc. (“Osaic”), one of the nation’s largest and most influential providers of wealth management strategies, supporting more than 10,000 financial professionals serving clients across the country. Building on a successful collaboration that began in 2025, this announcement reflects Osaic’s continued investment in helping advisors serve the complex needs of entrepreneurs and business owners.
The expanded business owner capabilities allow for deeper guidance through incorporating business valuation, succession planning, exit strategies and business risk management into the financial planning process. Advisors within the Osaic network can also better connect a client’s business wealth to their personal financial goals, enabling more comprehensive and strategic conversations.
According to research from the McKinsey Institute for Economic Mobility, an estimated 6 million small and midsize businesses are expected to change hands by 2035 as owners retire. More than 1 million of those businesses could be viable candidates for a sale or employee ownership transition, representing approximately $5 trillion in enterprise value. As this historic transfer of wealth and ownership unfolds, advisors will increasingly be called upon to provide guidance that extends beyond traditional financial planning and addresses the unique challenges of business ownership, succession and transition planning.
Securitize
Securitize Corp. (“Securitize”) (NYSE: SECZ), the leader in tokenized assets, today announced that its subsidiary, Securitize Capital LLC (“Securitize Capital”), is now registered with the U.S. Securities and Exchange Commission (“SEC”) as an investment adviser.
The registration marks another expansion of Securitize’s regulated platform for onchain capital markets. Through its U.S. affiliates, Securitize now combines an SEC-registered investment adviser with an SEC-registered broker-dealer and Alternative Trading System (“ATS”), an SEC-registered transfer agent and fund administration services.
The registration provides a broader foundation for Securitize Capital’s advisory business and positions Securitize to deepen its relationships with asset managers, institutional investors and other sophisticated market participants. The timing comes as regulators consider how established investment-adviser obligations may apply to emerging onchain portfolio-management tools. In a July 22 statement, SEC Commissioner Hester M. Peirce noted that managing certain crypto vaults and lending strategies may implicate investment-adviser issues, depending on their structure and activities. As these models develop, Securitize Capital is positioned to work with market participants exploring onchain investment strategies within applicable regulatory frameworks, supported by Securitize’s broader capabilities across product development, distribution, ownership recordkeeping, trading and administration.
tastytrade
tastytrade, the online brokerage firm created by traders for self-directed investors, today launched Prediction Markets, putting CFTC-regulated event contracts on the catalysts active traders already watch—Fed decisions, inflation and jobs prints, the VIX, crude, and crypto—directly inside the platform they already trade. Powered by Apex Fintech Solutions and available 24/7, it turns a view on the number, the decision, or the result into a single, defined-risk trade that settles right next to stocks, options, and futures. tastytrade is the first brokerage to launch on Apex’s turnkey FCM infrastructure.
Prediction Markets is a CFTC-regulated offering and fully integrated into the tastytrade platform, so customers can seamlessly trade event contracts in a segregated account alongside their existing positions in a single, unified view. Contracts resolve to a straightforward yes-or-no outcome, with pricing that reflects real-time probabilities. The result is a trading experience built for how active traders think: fast, focused, and driven by catalysts, not just price charts.
tastytrade Prediction Markets launches with a catalog built around the catalysts active traders monitor such as major equity indices; Treasury yields; the VIX, and the U.S. dollar; Fed, ECB, BoE, and BoJ rate decisions; headline inflation, jobs, and growth prints (CPI, PCE, nonfarm payrolls, GDP, ISM); leading crypto including Bitcoin, Ethereum, Solana, and XRP; and the most-traded energy and metals products like crude, natural gas, gold, silver, and copper. Contracts trade across timeframes from hourly to yearly, giving traders the flexibility to take a position when it matters most.
Vise
Vise, the AI-powered platform that delivers personalized portfolios at scale, today announced a partnership with Alpha Architect, the quantitative asset manager known for its research-driven, rules-based investment strategies.1 The partnership brings Alpha Architect’s investment capabilities together with Vise’s platform, so advisory firms of any size can deliver fully personalized, tax-optimized portfolios to every client, from one integrated experience.
Advisors on Vise can now deploy Alpha Architect’s strategies and tailor each one to the individual client, accounting for concentrated positions, values-based exclusions, and tax circumstances, then manage them alongside the rest of a client’s assets in one system. Rather than running models as isolated sleeves, Vise brings model selection, portfolio construction, continuous rebalancing, and daily tax management into a single workflow.
Alpha Architect works with RIAs across the size spectrum, from large enterprise firms to independent advisors, and is known for an open, flexible approach to portfolio construction. Beyond its model portfolios, the firm offers a range of custom solutions and tax-focused strategies—including 351 exchanges, which allow investors with concentrated or highly appreciated positions to transition into a diversified ETF without triggering a taxable event. Rather than requiring advisors to use only its own funds, the firm builds around each advisor’s investment philosophy, incorporating third-party funds where they fit and giving advisors direct access to its investment team.
Webull
Webull (NASDAQ: BULL), an online investment platform, today announced the next evolution of its paper trading experience, expanding one of its most popular investor education tools with new asset classes, advanced trading capabilities, and a more realistic simulation environment, along with the ability to connect via API.
Since Webull launched paperTrade, users have placed more than 204 million simulated orders, using the environment to build confidence, test strategies, and learn the markets without risking real capital. The enhanced experience introduces simulated trading for crypto, futures, bonds and event contracts, alongside advanced trading tools and an authentic market simulation designed to closely mirror the live trading experience.
paperTrade helps Webull investors develop confidence and test investing strategies using virtual funds in a risk-free environment. As Webull’s live platform has expanded to support more markets, products, and sophisticated trading capabilities, its paper trading experience has evolved to more closely mirror the live trading environment, giving users access to the same intuitive workflows and advanced functionality in a simulated setting.
Wipro
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, today announced an enhanced partnership with Databricks, the Data and AI company, to enable enterprises to modernize data foundations and accelerate AI adoption. As part of this partnership, Wipro has set up a self-contained Databricks business practice to drive industry solutions and accelerators to deliver business value through industry-specific offerings.
The enhanced partnership will help clients move from fragmented data foundations and isolated AI pilots to governed, enterprise-scale AI implementations. This will enable Wipro and Databricks to optimize existing data investments for shared clients while building new AI-led solutions tailored to industry needs. The collaboration will integrate Databricks’ capabilities for agentic AI, data modernization, application development, and analytics with Wipro Intelligence™, the suite of AI-powered platforms, solutions, and transformative offerings. The practice will help business users see the value faster, utilizing Databricks Genie, Databricks’ AI coworker which helps both business users and technical professionals explore and interact with enterprise data using natural language. Leveraging Wipro’s agent-native delivery platform WEGA, the practice will enable enterprises to transition from legacy systems to scalable, AI-ready data architectures.
The business practice is built on a strong foundation of more than 300 agentic AI and data use cases delivered across industries, including banking and financial services, healthcare, telecom, manufacturing, and energy. The business practice was also recognized by Databricks as the 2025 Banking Partner of the Year Award and the 2026 Innovation Partner of the Year.
Zeplyn
Zeplyn, the AI operating system for wealth management, today announced the launch of Advisor Coaching, a new capability that automatically evaluates, scores, and delivers actionable feedback on every client and prospect meeting an advisor has, without a manager ever needing to sit in on the call or review a transcript line by line.
Advisor Coaching addresses the growing pressure that wealth management firms face to scale oversight and maintain a premium client experience across the firm. By analyzing every client conversation against a customizable scoring rubric, Advisor Coaching rates each meeting against the firm’s success criteria and surfaces coaching tips tied to specific moments in the conversation. Firms can calibrate the rubric to their own definition of advisor excellence, and managers can use Ask Zeplyn, powered by Zeplyn Agent Nexus, to pull firm-wide performance reports across any date range, advisor, or team, surfacing patterns that would otherwise take hours to find manually.
That same intelligence extends to how advisors prepare for client meetings. As part of Advisor Coaching, advisors can use Ask Zeplyn to build a personality profile for a specific client using intelligence from meeting notes and emails. From there, advisors can role-play a difficult conversation, such as a fee increase or annual review, with AI that takes on that client’s persona, then request structured feedback and a downloadable cheat sheet for the real meeting.
