In a world where trillions of dollars are poised to shift from one generation to the next, the stakes for financial advisors have never been higher. Enter FusionIQ and interVal, two firms that have joined forces to make sure advisors don’t just survive the great wealth transfer—they thrive in it.
FusionIQ, a frontrunner in cloud-based wealth management platforms, and interVal, known for its cutting-edge financial data analytics for small and medium-sized businesses (SMBs), have announced a strategic partnership that’s more than just a handshake. It’s a collaboration to supercharge financial advisory services across North America, according to the two firms.
The effort is set to redefine wealthtech by providing financial advisors with options from both companies. FusionIQ’s all-in-one digital platform has already made waves with its user-friendly interface and seamless integration of investment management tools. Now, with a new mutual referral agreement, FusionIQ will introduce customers to interVal’s real-time financial data analytics for small and medium-sized businesses.
At the heart of this partnership is a shared mission to democratize wealth management tools. This isn’t just about giving advisors more data; it’s about making that data actionable. FusionIQ’s platform is known for its ease of use, and by endorsing interVal’s automated insights, it can potentially provide advisors with a level of business intelligence typically reserved for large-scale institutions.
“By joining forces with interVal, FusionIQ can present an expanding vision that is empowering financial advisors with the platform and tools they need to deliver exceptional value to their clients,” says Mark Healy, CEO of FusionIQ. “Our collaboration grows the technology ecosystem available to wealth management firms and institutions, democratizing data for everyone. interVal’s outstanding capacity to ingest and analyze financial data from SMBs in real time uncovers hidden growth opportunities and insights. There is a huge opportunity for growth in North America.”
The partnership focuses on scalability. The “Pay as You Grow” model is particularly appealing in a market that’s seeing rapid changes in both client demographics and technology adoption. This approach allows wealth management firms of all sizes to access high-powered tech without the upfront costs that traditionally barred smaller firms from using such tools.
Trevor Greenway, CEO and co-founder of interVal, highlighted the broader implications of the collaboration: “With the wealth transfer and changing M&A environment in North America, where $15 trillion in sales from 2 million boomer-owned businesses is anticipated, interVal is uniquely positioned to help advisors and business owners navigate these shifts. Together with FusionIQ, we are poised to make a substantial impact.”
interVal’s technological backbone is its sophisticated algorithms that can analyze vast amounts of financial data in real time. This is particularly crucial in the context of valuing non-liquid assets, a task that has traditionally been time-consuming and fraught with uncertainty. By automating this process, advisors can deliver more accurate valuations and, in turn, better advice to their clients. By combining their strengths, these companies are not just enhancing the tools available to financial advisors—they’re setting a new standard for what those tools can achieve. The great wealth transfer may be daunting, but with FusionIQ and interVal in their corner, financial advisors will be better equipped than ever to turn this challenge into an opportunity, according to both firms.
