Have you STRUGGLED with your lead gen programs lately?
Traditionally, lead gen has been fairly straightforward and a go-to strategy for B2B marketers. Run some content, place a few ads here or there, create a whitepaper and invite folks to download it.
SURELY – they will WANT to fill out your registration forms to get to your content, right? No matter how many fields you require for that download, right? Just two fields, or three fields or five fields? It won’t matter because they will WANT to read your amazing, brilliantly written content…..right?
WRONG WRONG WRONG
Every few years, marketing paradigms shift and new ones emerge. And old ones even re-emerge.
Click to schedule a free no obligation meeting with 30 year mediapro Cindy Taylor to learn how your content CAN generate leads, leads and more leads!
Digital Wealth News has observed in 2024 and 2025 that content consumers are NO LONGER wishing to fill forms out to download content. With the PLETHORA of content out there on any given topic these days – and AI able to generate info with simple prompts – who needs to fill out a form to download a whitepaper? Or give away their personal data so a company can contact them endlessly with promo messages – even if it’s delivered “mindfully” thru “lead enrichment” and “personalizerd marketing” platforms like HubSpot or Salesloft. Or even worse, click a download button and get a malware download (it’s happened to us!).
BOTTOM LINE – download forms simply do not work anymore and that means sales leads are NOT coming in. Content consumers have gotten savvy to the myriad of potential threats that can result from a traditional download.
So now what do you do? You can exhibit at endless industry conferences with the hope that you aren’t just talking to other competitors in the industry, but there’s no guaratee and THEY ARE VERY COSTLY and eat up marketing budget quickly.
Enter Digital Wealth News and AI&Finance.
If your marketing messaging is targeting FAs, B/Ds, institutional investors, B2B VCs and the institutional finance marketplace at large, our content programs can provide you information on who is reading your content. And if they’re taking the time to read your content, wouldn’t that tell you that those individuls ARE interested in your product or messaging?
All that at a fraction of the cost of legacy media programs in Wealthmanagement.com, FA Mag or InvestmentNews.
