Yes, it was a busy week in wealthtech, in fact, another week in which advisor technology news seemed to eclipse other news in the wealth management industry—and believe me, we read and look at both.
But first, a message from me: our technology is a double-edged sword, especially when it comes to artificial intelligence. The very tools that now make knowledge workers more thoughtful, efficient and detail-oriented are the tools that are quickly learning how to replace us.
Financial institutions, large and small, and financial advisors are using technology, particularly artificial intelligence, to both personalize their touchpoints with clients and prospects, and to scale up to handle more clients and prospects. Just as technology is vaunted for its ability to allow practitioners to go “deeper” with clients, it’s also purported to be able to allow businesses and individuals to greatly increase the number of relationships they’re able to maintain.
I think we should all take a look at what’s happening on high school and college campuses right now as I write this. AI is being used as a notetaker and as a “calculator” for writing, and the students in fields like the humanities and the social sciences are no longer learning fundamentals, practical skills or knowledge-in-depth that make their labor and knowledge useful to the world. At the same time, these students are literally training the AI that will outcompete them for opportunities in the real world.
They’re feeding the hand that’s going to bite them.
Of course, in finserv, AI is viewed as a way out of a demographic crunch where the industry can’t possibly hire and train enough human financial practitioners to cover the projected demand, but there are also increasing calls for better and more services that are resounding further and further down market over time.
The promise of AI to allow advisors and financial concerns to have their cake and eat it too when it comes to scale land personalization should be viewed with more skepticism—it is almost akin to a poison pill.
By using technology to personalize and scale up, advisors are also eliminating the distinctions between themselves and consumer-facing financial technologies.
As the industry relies more heavily on technology, over time it removes the consumer demand for human-oriented financial services. Technology can shrink human financial practitioners’ client bases by changing the nature of consumer demand faster than it is able to expand them by moving financial services further down market.
Wealth managers may enthusiastically embrace the very agents of their profession’s demise.
Let’s get to those headlines.
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Addepar
Addepar, a leading global technology and data platform that investment professionals rely on to make the most informed, data-driven investment decisions, announced today the closing of its $230 million Series G investment round. The round was co-led by Vitruvian Partners, headquartered in London, and returning investor, New York-based WestCap, with additional participation from longtime partners 8VC and Valor Equity Partners. Global investor EDBI, operating under SG Growth Capital—the investment platform of the Singapore Economic Development Board (EDB) and Enterprise Singapore—also joined this round as a new investor.
Addepar’s clients use its platform to manage and advise on more than $7 trillion in client assets, up from $5 trillion just a year ago. The company adds more than $25 billion in new assets on average each week, and serves more than 1,200 client firms across more than 50 countries. Addepar is the platform of choice for single-family offices, RIAs, large banks, institutional asset owners and alternative fund managers. With hundreds of thousands of users worldwide, Addepar has become a leader in wealth and investment management technology and data, and delivers outsized value specifically in times of market volatility.
Addepar continues to invest over $100 million annually in research and development and is on track to achieve profitability in 2025. The proceeds from its Series G financing will primarily be used to provide liquidity to employees and other investors through a tender offer, allowing them to realize the value of their contributions. In addition, it will further accelerate investments in innovation and client capabilities, enabling firms to differentiate themselves in an increasingly competitive market. Addepar continues to deliver exceptional client satisfaction and retention, strong revenue growth, and rapid product innovation at scale.
AdvisorEngine
AdvisorEngine Inc.® announced several platform integrations designed to boost advisor productivity and improve client service, tapping into wealth management’s fast-evolving segment of AI-powered tools.
During its tenth client conference, the wealth management technology company shared with the audience that it is integrating with popular AI notetakers Jump, Zeplyn and Zocks – AI assistants that can capture meeting notes and translate them into client service actions.
Additionally, AdvisorEngine announced integrations with Zapier, an automation platform connecting thousands of productivity applications, and ByAllAccounts, part of Morningstar Wealth, a leading financial data aggregator. ByAllAccounts will boost the platform’s access to portfolio data insights and Zapier will enhance advisory firm workflows.
Apex Fintech Solutions
Apex Fintech Solutions Inc. (“Apex”), an innovation launchpad for the global investment ecosystem, has announced a strategic alliance with ília Digital (“ília”), a leading innovator in digital transformation and bespoke technology design. This collaboration empowers financial institutions in Latin America (LatAm) and the U.S. to elevate their offerings with customized investment platforms powered by Apex AscendOS’s state-of-the-art API-driven infrastructure.
This collaboration combines Apex’s robust and scalable investment infrastructure with ília’s deep expertise in creating tailored experiences for banks and financial institutions. Mutual clients will benefit from streamlined platform development, accelerated time-to-market, and cutting-edge functionalities such as real-time account onboarding, custody, and cross-border trading solutions.
This alliance enables financial institutions to provide their end users with personalized investment experiences, integrating key infrastructure elements — including account opening, funding, custody, and trading — through Apex AscendOS’s real-time technology suite. ília Digital’s bespoke development services focus on delivering platforms that reflect the unique needs and goals of each institution.
Artha
Artha, a cutting-edge wealth management platform that specializes in portfolio management, today announced a new partnership with Nitrogen, the leading developer of integrated risk tolerance, proposal generation, investment research and planning software for advisors. The partnership provides Nitrogen users with direct access to a new portfolio optimization tool, powered by Artha, which will allow users to optimize their current client portfolios and models utilizing Artha’s various optimization objectives and parameters while maintaining or adjusting their Nitrogen portfolio Risk Score. Nitrogen users who are interested will be provided with trial access for 7 days and will be eligible for exclusive pricing.
With over $650mm in AUM on the platform and over 50 years of portfolio management experience, Artha has delivered portfolio management solutions to help advisors better and more efficiently manage risk. Artha is committed to helping advisors re-tool and better manage their existing strategies as well as help create new strategies.
For more information about Artha, please visit helloartha.com. For more information about Nitrogen, please visit nitrogenwealth.com. If you’re an existing Nitrogen user and would like to begin your free trial with Artha, please visit Artha’s Nitrogen Knowledge Base webpage and follow the instructions from the set up guide to get started.
bQuest
With aging-related questions on the rise among client families, bQuest today announced the launch of its advisor-focused platform, designed to help Registered Investment Advisors (RIAs) deliver vetted aging care solutions as an extension of their core financial planning model.
RIAs using bQuest can instantly connect clients to a curated national network of trusted aging care providers—including senior placement experts, care managers, in-home caregivers, grief counselors, and hospice professionals—through an easy-to-use digital interface. The platform supports multiple delivery models including client self-service, advisor-guided support, and high-touch concierge options.
As 12,000 Baby Boomers reach retirement age each day, RIAs are fielding more non-investment questions—from long-term care and housing transitions to caregiving, estate planning, and end-of-life issues. Without a structured solution, many advisors are left researching providers and making referrals without confidence or consistency—diverting time and energy from portfolio and business growth.
Covet
The future of wealth management arrived at Finovate as Covet.Life, a breakout platform harnessing the power of AI to advance estate asset management, took center stage. The live demonstration was met with resounding enthusiasm among Registered Investment Advisors (RIAs) eager to gain an unprecedented, holistic view of their clients’ complete estate landscape.
The wealth management industry faces a critical challenge: up to 80% of heirs transfer assets away from their parents’ advisor. This isn’t a reflection of service quality, but a generational disconnect. Advisors risk losing significant Assets Under Management (AUM) simply because they weren’t the inheritors’ trusted partner.
Covet offers RIAs a powerful solution to not only mitigate this risk but to proactively cultivate lasting relationships with the next generation. This groundbreaking platform goes beyond traditional planning tools, acting as a dynamic management and continuity engine.
Empower
In a move aimed at expanding investment opportunities for retirement plan participants, Empower is announcing today a new program that will pave the way for private markets investments to be included within defined contribution retirement plans.
Empower has aligned with top-tier private investments fund managers and custodians, including Apollo, Franklin Templeton, Goldman Sachs, Neuberger Berman, PIMCO, Partners Group and Sagard.
Private investments offered through these firms may be implemented through collective investment trusts (CITs), providing limited exposure to diversified pools of private equity, private credit and private real estate, a structure that is designed to provide liquidity protection and reduced fee exposure.
Envestnet
Envestnet unveiled the next phase of its platform innovation strategy, sharing a comprehensive roadmap for 2025 and 2026 designed to help wealth management firms scale the delivery of financial advice, improve efficiency, and create highly personalized experiences for clients. The enhancements span Envestnet’s enterprise platform and Envestnet | Tamarac solutions, reflecting investments in tax intelligence, trading flexibility, client engagement, and advisor productivity.
The strategic roadmap was shared during the company’s signature Elevate industry event that brought more than 2,000 financial advisors, RIAs, enterprise leaders, and fintech innovators together at the Venetian Resort in Las Vegas from April 9-10, 2025. Envestnet Elevate 2025 consisted of two days of immersive insights, guidance, discussions, technology demonstrations, keynote speeches, and breakout sessions focused on the future of wealth management. Envestnet’s integrated wealth management platform took center-stage as the engine for empowering wealth management firms to boost growth, productivity, and deliver better financial outcomes for their clients.
The Founders Arena Wealthtech Accelerator
The Founders Arena WealthTech Accelerator, in partnership with First Rate, Inc., SEI® and the City of Arlington, today announced the selection of its Spring 2025 cohort. The six companies—AssetLink, Investipal, MDOTM, Sequence, Quorus, and YourStake—represent a diverse set of solutions designed to streamline financial advisory workflows, enhance investment performance, and deliver more personalized client experiences through automation and data intelligence.
Now in its fourth cohort, The Founders Arena continues to serve as a launchpad for high-growth WealthTech companies, bridging the gap between founders and the financial institutions that power the wealth management industry. Since inception, four participating startups, Charityvest, Sora Finance, upSWOT, and Caribou, have gone on to be acquired, and multiple cohort companies, including Bento Engine and Zeplyn, have found unique ways of partnering together though the connections the cohort creates.
The 8-week hybrid program is based out of Arlington, Texas, and connects participating founders with mentors, investors, and executives at leading financial institutions. Through tailored “VIP Visits” with financial institutions, participants receive firsthand feedback from potential partners and clients in the wealth management ecosystem.
Greenlight
Greenlight®, the award-winning money and safety app for families, today announced the launch of Family Shield, its newest subscription plan designed to help caregivers protect seniors from financial fraud and ensure their physical safety. This first-of-its-kind product streamlines financial account monitoring and alerts, provides protections against fraud (including deceptive transfer fraud2), identity theft2, and money management errors, and offers remote features to help ensure senior safety.1
There has been a massive rise in financial and digital threats, including scams, identity theft, fraud, and age-related money management mistakes, with financial exploitation costing adults 60 and over an estimated $62 billion in 2023. Additionally, personal safety issues are on the rise with more than 200,000 adults 65 and older injured in car crashes each year, and adults simultaneously caring for their children and aging parents, are increasingly overburdened by managing these risks. Greenlight’s Family Shield plan is helping solve the problem by protecting vulnerable, aging parents or dependent adult loved ones’ finances and health through new financial protections and real-time location alerts.
iCapital
iCapital1, the global fintech platform transforming the world’s investment industry for better outcomes, and Citi today announced that iCapital is acquiring from Citi one of its indirect subsidiaries, Citi Global Alternatives, LLC (“Citi Global Alternatives”), the advisor to Citi Wealth’s global alternative investment fund platform. This platform represents more than 180 alternatives funds distributed globally. It comprises investment vehicles across a diverse range of alternative investment strategies and asset classes, including private equity, growth equity, private credit, infrastructure, venture capital, real estate and hedge funds.
Having completed many fund platform acquisitions with leading financial institutions, iCapital is uniquely qualified to consolidate fund platforms of all types and sizes, unlocking operational efficiency, and providing a unified technology solution for our partners. With this transaction, iCapital will manage and operate the fund platform, while Citi remains the distributor of such funds and will continue offering guidance to its clients on the role of alternative investments within a diversified investment strategy.
intelliflo
intelliflo today announced that Eton Advisors has successfully launched the cloud-based version of intelliflo redblack for rebalancing and trading, saving time, boosting efficiencies and improving their ability to implement customized solutions for clients.
Chapel Hill, NC-based Eton Advisors is a multi-family office managing $2 billion in assets. The firm was looking for a new rebalancing and trading solution after its previous provider announced it would no longer support independent offices. When evaluating potential solutions, Eton Advisors was looking for a more robust platform that would enhance their ability to serve clients effectively and meet their unique needs. With the cloud-based version of intelliflo redblack, Eton has gained a secure, scalable solution that automates rebalancing and trading while seamlessly integrating with multiple custodians.
Eton Advisors is also part of Focus Financial Partners, an interdependent network of wealth management, business management, and related financial services firms. Focus Financial recently selected intelliflo redblack as a key component of its wealth technology stack.
Luminary
Personalized legacy planning is essential for advisors to create deep, lasting value for multi-generational clients. Until now, delivering these services at scale has been difficult. Manual processes, generic solutions, and traditional software too costly to justify have forced advisors to choose between customization and efficiency.
Luminary Go addresses this challenge by distilling the most essential components of the Luminary platform into a more accessible offering. Advisors can now utilize AI-powered tools to transform static estate documents into dynamic diagrams in minutes—with less friction and complexity than ever before.
By equipping advisors with the tools to lead with estate planning, rather than work around it, Luminary raises the bar for what planning technology can deliver.
Orion
Arete Wealth, a leading broker-dealer and registered investment advisory firm, is pleased to announce a new agreement with Orion, a premier provider of transformative wealthtech solutions for financial advisors and the enterprise firms that serve them. This strategic collaboration underscores Arete Wealth’s ongoing commitment to equipping its Corporate RIA and affiliated Independent RIAs with innovative solutions that enhance advisory services and streamline operations.
Arete Wealth provides an open-architecture, best-in-class Advisory platform with leading technology for its own Corporate RIA and affiliated Independent RIAs. By implementing Orion’s deeply integrated platform, the firm continues to enhance its suite of technology-driven solutions to support financial professionals in delivering superior client outcomes. Orion is renowned for its industry-leading platform that integrates portfolio management, reporting, trading, compliance, and client engagement tools. The firm’s advanced technology solutions enable financial professionals to drive efficiencies, improve client experiences, and scale their businesses effectively.
This agreement comes at a time of substantial growth for Arete Wealth, which has nearly doubled its Advisory Assets Under Management (AUM) since 2022. Additionally, the firm’s outsourced services for independent RIAs have expanded significantly, reflecting increasing demand for comprehensive technology and advisory solutions. Orion’s platform will play a crucial role in supporting this trajectory, delivering seamless integration, advanced analytics, and superior client engagement capabilities to Arete’s growing network of financial professionals.
PureFacts Financial Solutions
PureFacts Financial Solutions (“PureFacts”), an award-winning provider of end-to-end revenue management solutions for the investment industry, today announced the appointments of two executives to its C-suite: Jennifer Bouyoukos as chief people officer (CPO) and JJ Jeffries as chief customer officer (CCO). Both roles are newly created positions within the company, reflecting PureFacts’ continued growth and evolving organizational needs.
Bouyoukos brings more than 25 years of global HR leadership experience across technology, media and financial services sectors. She has held senior HR roles at SAP, RBC, Manulife, Entertainment One and Kobo, where she led large-scale cultural transformation, merger & acquisition (M&A) and international expansion initiatives. At PureFacts, she will be responsible for leading all aspects of the company’s people strategy. Her focus will include talent acquisition, executive development, diversity and inclusion and organizational design to support the firm’s rapid growth and evolving culture.
Jeffries has more than 15 years of experience in client success, business transformation and growth strategy, most recently serving as chief revenue officer at reverse logistics platform Vendidit. His previous roles include vice president of channel strategy at TransImpact and managing principal at Capco, where he focused on fintech partnerships. At PureFacts, he will lead all client-facing functions, enhancing customer satisfaction, cultivating long-term strategic partnerships and ensuring alignment between the firm’s solutions and evolving customer needs.
Stash
Stash, the revolutionary platform helping millions build financial futures, announced today that it has secured $146 million in an oversubscribed new Series H funding through a round led by Goodwater Capital, with participation from returning investors Union Square Ventures, StepStone Group, Serengeti, and the University of Illinois Foundation, as well as funds and accounts advised by T. Rowe Price Investment Management, Inc. This new capital will accelerate Stash’s mission to make expert financial guidance accessible to everyone and deepen Stash’s investment in AI to transform its financial guidance capabilities.
This latest infusion also underscores strong investor confidence in Stash’s strategy and business model under the leadership of co-founders and co-CEOs Brandon Krieg and Ed Robinson, who recently returned to Stash to lead the next phase of growth for the company. Under their leadership, Stash has achieved profitability, strengthened its core subscription model, and elevated its AI capabilities. With 1.3 million paying subscribers and $4.3 billion in assets under management, Stash continues to redefine financial inclusion – empowering everyday Americans with personalized, AI-driven financial advice at scale.
The investment will accelerate product innovation, drive subscriber growth, and further develop Stash’s AI capabilities. Central to this strategy is Money Coach AI, an advanced financial guidance platform that translates expert-level investing strategies into real-time, personalized recommendations for everyday users. Since its recent launch, Money Coach AI has already reshaped how millions of Americans engage with their money and think about their personal finances. From helping customers pick their first investment to providing personalized diversification guidance, Money Coach AI helps customers get started and make saving and investing a habit that sticks.
SurgeONE.ai
Surge Ventures, a FinTech venture studio specializing in risk and regulatory innovation, today announced the launch of SurgeONE.ai, the industry’s first integrated platform combining AI, expert services and secure data infrastructure to power modern compliance and cybersecurity for broker-dealers, RIAs and other regulated financial institutions.
The SurgeONE.ai platform unifies the proven capabilities of RegVerse, Kovair and Security Snapshot into a single intelligent system – delivering end-to-end solutions that blend automation with domain expertise. The platform was designed from the ground up to address real-world regulatory complexity, cyber threats and fragmented systems – problems legacy vendors and AI-only startups struggle to solve in isolation.
SurgeONE.ai is modular, scalable and offers capabilities that align with where firms are today and where they need to go tomorrow.
TIFIN
TIFIN, a leader in AI for financial services, has announced the launch of TIFIN AXIS, a platform of AI agents designed to revolutionize middle office operations in financial services. Built on TIFIN’s proven financial AI capabilities and Palantir’s robust data infrastructure, TIFIN AXIS is designing a collection of AI agents for the numerous middle office processes that are common among wealth enterprises and among asset managers.
The middle office often struggles with costly, error-prone manual workflows, disconnected systems, and navigating legacy tech stacks. In addition, turnover rates in this group remain high alongside elevated training costs. Through its deep domain expertise across wealth and asset management, and its leadership in finance specific AI, TIFIN has launched this project to address these challenges directly. With a collection of AI agents beneath a central orchestrator, this new approach helps reduce risks, increase efficiency and remove bottlenecks that drive growth.
TIFIN AXIS has launched with early midsize RIA clients to redesign key operational functions, including account client service, account opening, trading and reporting.
VanEck
VanEck, a top global investment management firm, in partnership with Securitize, the leading platform for real-world assets with over $3.9 billion (as of May 12, 2025) in tokenized securities, today announced the launch of the VanEck® Treasury Fund, Ltd. (“VBILL”), its first tokenized fund, designed to provide investors with secure, real-time access to U.S. Treasury-backed assets.
VBILL is initially available across the Avalanche, BNB Chain, Ethereum, and Solana blockchains, with cross-chain interoperability enabled by Wormhole to facilitate seamless and secure token transfers. VBILL leverages Securitize’s integrated services, including tokenization, fund administration, transfer agency, and broker-dealer capabilities to enhance market access, liquidity options, and operational efficiency.
VBILL is purpose built to facilitate a broader range of use cases including atomic liquidity via Agora’s USD stablecoin (“AUSD”). VBILL enables 24/7 issuance via USDC onramps, positioning the fund as a core building block for on-chain financial market participants.
YCharts
YCharts, a leading client engagement and investment research platform trusted by financial advisors and investment professionals across North America, has expanded its relationship with LPL Financial by launching a direct integration with ClientWorks, LPL’s advisor technology platform. This enhancement streamlines workflows, reduces manual data entry, and improves client engagement for LPL’s nearly 29,000 advisors.
LPL advisors have been using YCharts to research investments, optimize strategies, and create compelling sales collateral for 5 years. Now, the ClientWorks integration enables seamless portfolio synchronization, eliminating the need for manual uploads and reconciliation—allowing advisors to work more efficiently and shift focus to their clients.
By strengthening the YCharts-LPL Financial relationship, this integration underscores a shared commitment to delivering innovative, time-saving solutions that enhance advisor efficiency and client service.
