World Investment Advisors continues to build out its technology stack in an effort to provide its financial advisors with additional tools to improve their efficiency and growth prospects, the Santa Barabra, California-based firm said this week. The enhanced set of offerings follows the recent launch of the firm’s WorldMAP, an open-architecture, multi-custodial investment and portfolio management platform.
In a statement, World said it is making these technology investments to provide its advisors with choice, flexibility and time savings as the firm continues to expand its wealth management business.
According to Troy Hammond, CEO of World Investment Advisors, “We are thrilled to follow up on the successful launch of WorldMAP by introducing additional state-of-the-art technology tools to allow our advisors to offer industry-leading solutions to their clients through efficiencies and centralization of key functions to our home office.”
The recently announced additions will provide advisors access to Holistiplan, Pontera, Forms Logic and an expansion of the relationship with FMG. Advisors can access all of World’s tech tools, platforms and solutions through its recently launched Advisor Connect portal that leverages Microsoft’s Power BI technology to provide advisors with business intelligence capabilities.
World is introducing Holistiplan, intending to simplify and scale tax planning. By using AI to scan client accounts, Holistiplan’s software identifies opportunities across a wide spectrum of wealth management needs, including Roth conversions, tax-efficient withdrawals, capital gain realization strategies and charitable giving.
Pontera was brought in to help advisors manage and trade clients’ accounts within retirement plans. Pontera’s software integrates with Tamarac for billing, allowing advisors to receive payment for managing 401(k)s and other employer-sponsored retirement accounts.
Forms Logic is a fully electronic document management system created to enhance efficiency, reduce errors and eliminate “not in good order” bounce backs. The tool allows advisors to open accounts digitally, directly with custodians.
World is refreshing its ongoing relationship with FMG to give advisors access to MyRepChat, which enables them to communicate with clients and prospects using texting. Combining MyRepChat’s texting capabilities with FMG’s content allows advisors to communicate with clients in the way they prefer.
In related news, World announced that Sarah McGilton has joined as Director of Platform Technology and Strategy. Previously the Director, Implementation Project Management at Juniper Square, McGilton will lead efforts at World to further develop and implement a unified technology and data management strategy for the firm’s advisor network and end users.
