Smarsh, a digital communications compliance and intelligence company, announced the appointment of Dr. Maureen Schumacher as its new Chief Marketing Officer. She will lead the firm’s marketing initiatives as it looks toward a new era of growth and engagement.
Schumacher, who holds a doctorate in Business Administration from Georgia State University, has been a digital marketing, communications and brand strategist for over 25 years and will be tasked with leveraging the company’s history, product portfolio and customer relationships to build on its existing model and accelerate growth.
“Maureen will be instrumental in elevating and amplifying our position as the world’s foremost communications compliance and intelligence company,” said Smarsh CEO Kim Crawford Goodman.
Before joining Smarsh, Schumacher was Global Payments’s Executive Vice President and Chief Marketing Officer. She also held leadership positions at the New York Stock Exchange, Google and GE Capital.
“I’m extremely proud to be joining the very talented team at Smarsh,” Schumacher said. “With unparalleled technology and a unique value proposition, the brand is ready to be taken to new heights, especially when the industry has an unsatiated demand for effective digital communications compliance and artificial intelligence-based solutions.”
Goodman believes that under Schumacher’s marketing leadership, Smarsh will further its mission of being synonymous with excellence in communications intelligence. She added, “Maureen’s wealth of expertise and leadership will benefit our entire organization, and we welcome her to our leadership team.”
Schumacher joins Smarsh at a time when the firm is growing. Its AI-powered platform, designed for customers to meet their regulatory compliance obligations around the oversight of digital communications, is finding success with banks in North America, Europe and Asia, as well as with brokerage firms, insurers and registered investment advisors.
