THE LEAD | 2025 Future Trends in Artificial Intelligence and Finance, Part 1

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2024 is about to be in the rear view mirror and as we look to the New Year, we see a huge transformational shift toward even more utilization of artificial intelligence within the finserv industry.  But what does that actually mean and where do companies begin to put together a strategy for implementation of AI/ML in 2025 when the topic is literally evolving daily and so vast in scope?

Here to help us decipher what the future holds are industry c-suite executives who already play in that sector, and know of that which they speak.

Without further ado, below are the responses from some of the best and brightest to this burning question….

What are the major trend/s you see ahead in artificial intelligence as it pertains to the financial sector for 2025?


“As we look to 2025, a major trend in AI for the financial sector will be the acceleration of Decision Intelligence. Financial firms are moving beyond traditional analytics, integrating AI to transform vast amounts of data into proactive, strategic insights. This shift will empower wealth managers to anticipate client needs and market shifts with precision, delivering hyper-personalized advice and streamlining operations. We’ll see AI systems that not only predict outcomes but also prescribe optimal actions, creating a more dynamic, responsive financial ecosystem. Decision Intelligence is poised to redefine how the industry navigates complexity and drives sustainable growth.”

Jeremi Karnell | Head of Envestnet Data Solutions | Envestnet, Inc.
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“For financial firms of all sizes operational efficiency will be a key focus when considering AI with a goal of saving operating costs and freeing up client facing financial advisors to have more meaningful conversations with their clients. We also expect more firms to explore how AI can help advisors prepare, present information and document meetings so that they give their undivided attention to listening to client needs. Our advice is that when implementing these strategies, it’s important to balance innovation, strategic planning and disciplined implementation to realize commercial value and improve client experience.”

Hilda Wong-Doo |Technologist, Product Manager, & Business Strategist, GreenLine Consultants
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“AI’s infiltrating financial platforms like a pro, supercharging everything with smart recommendation engines, AI Co-Pilots, and predictive analytics. These AI Co-Pilots are game-changers for compliance – automating monitoring, guiding pre & post-trade decisions, driving NIGOs down, and keeping regulators happy. Imagine chatbots that get your complex financial world, delivering razor-sharp insights that help advisors navigate market chaos while generating bulletproof audit trails. It’s like having a financial ninja in your software, catching anomalies before they become problems.”
Mike Zebrowski | COO | Docupace
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“‘Machines should work; People should think’ – Jim Henson.  Acoss financial services, we will see a greater commitment to executing on the wisdom shared with us by Jim Henson.  He did after all provide us with our foundational knowledge through Sesame Street and The Muppets!
AI will process the monotonous work performed today by employees (which are the greatest asset of any organization), freeing them up to innovate and engage more deeply with clients.”
Michael Partnow | President, Wealth Management | JIFFY.ai
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“Hyper-personalization and ethical AI are pivotal trends for the financial sector in 2025. Hyper-personalization will redefine client engagement, offering tailored solutions that enhance financial decision-making. Ethical AI is equally critical, with an increasing regulatory focus on transparency, fairness, and accountability in AI-driven processes. Firms that prioritize responsible AI implementation will foster trust while driving innovation. The Founders Arena is at the forefront of discovering transformative AI technologies, empowering the ecosystem to thrive in this rapidly evolving landscape.”

Pamela Cytron | President | The Founders Arena
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“In 2025, multi-agent systems will become essential for financial services, enabling firms to automate and enhance complex workflows like investment due diligence, compliance reviews, and portfolio optimization. At CogniPro, our autonomous AI agents collaborate to deliver actionable insights in minutes, reducing manual analysis time while integrating seamlessly with existing systems. This shift will empower professionals with customizable, scalable tools to drive data-driven decisions, streamline operations, and personalize client engagement. Firms leveraging these advanced infrastructures will gain a competitive edge by scaling efficiency and delivering unmatched client value.”

Conor Walsh | Co-Founder | Romina
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“Hyper-personalization will be the dominant AI trend in finance for 2025. This approach uses AI to tailor products and services to individual client needs at an unprecedented level. It will revolutionize customer experience across investment strategies, financial advice, and product recommendations. By anticipating needs and offering proactive solutions, financial institutions can create truly individualized client journeys. This trend will impact marketing, product development, and customer retention, allowing institutions to craft more effective strategies based on AI-driven behavioral insights. Ultimately, hyper-personalization will transform the relationship between financial institutions and clients, creating more engaging and valuable experiences in the evolving financial landscape.”

Blake Henry | Managing Partner | Argentis Capital

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“2024 Year of AI – This year is different as the deployment of AI into financial services tech stacks and workflows has become real. Firms are launching use cases to accelerate advisor productivity such as AI powered 12 month household activity summarization, pre and post meeting summarization plus action plans. financial planning assistants, voice to text to auto log meeting notes, update records and suggest action plans. They are doing this leveraging a combination of Predictive AI, Generative AI and now Autonomous Agents.

Autonomous Agents are the real game changer: Digital workers to scale teams, take on complex workflows,  create sales plans, act as sales coaches and customer support.”
Michelle Feinstein | General Manager Financial Services Product Management | Salesforce
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“In 2025, a surge in AI-powered growth intelligence will align data insights with actionable strategies for client acquisition, wallet share expansion, cross selling and retention. Wealth management firms of all sizes will increasingly adopt AI to better identify growth opportunities to prioritize and qualify leads, improve advisor efficiency and client outcomes.  Firms that lean in will gain a competitive advantage to drive measurable organic growth. The future of AI-powered growth intelligence is about delivering contextualized insights, ensuring advisors can focus on the right opportunities at the right time to deepen prospect and client engagement to accelerate asset growth.”  
Todd Cooper, CIMA | Chief Revenue Officer | TIFIN AG
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