Stratos Wealth Partners Affiliates Rebrand to Join Growing Stratos Private Wealth Division

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Ohio-based Stratos Private Wealth, launched in May 2023, has expanded into New Jersey and New York as part of its growth strategy, the firm announced this week. The expansion brings Stratos Private Wealth’s combined investment advisory assets to $1.7 billion.

Heald Financial Advisors of Marlton, New Jersey, and Claricity Wealth & Planning of Westchester, New York, have rebranded respectively to Stratos Private Wealth – South Jersey and Stratos Private Wealth – Westchester. Both firms were affiliates of Stratos Wealth Partners.

Dan Loughlin will continue to lead Stratos Private Wealth—South Jersey, and Adam Rude will remain the leader of Stratos Private Wealth—Westchester. The offices will benefit from the scale, support, and technology provided by Stratos Private Wealth as it continues to support high—and ultra-high-net-worth clients.

“The increased demand for high-net-worth, ultra-high-net-worth and family office support underscores the importance of developing a unified approach to this market segment, and I’m thrilled to welcome the South Jersey and Westchester teams to Stratos Private Wealth,” Jeff Brown, the President and Founder of Stratos Private Wealth, said in a press release. “Together, we will enhance the services we provide to this growing client base with quality solutions supported by the scale and expertise of the Stratos network.”

Stratos Private Wealth provides customized financial planning, wealth planning, retirement planning, estate, tax and trust strategy services tailored to the high- and ultra-high-net-worth client segments. The division will also leverage emerging and foundational technologies to help advisors better serve their clients.

“While we always consider how to utilize the latest tools in our practices, our main concern is how these solutions can support our client relationships,” Brown said in a statement. “No matter what the technology may be or what it can do, it must enhance the relationship between our teams and our clients to be valuable. Regardless of age, this market segment expects a certain level of services that only comes when advisors take the time to understand and support their clients.”

Lou Camacho, President of Stratos Wealth Enterprises, the acquisition arm of Stratos, said in the release that the firm has “taken a deliberate approach to grow the Stratos Private Wealth division,” and the firm will continue to build out the private wealth division.

Stratos Private Wealth is part of Ohio-based Stratos Wealth Partners, an RIA managing more than $11.8 billion in advisory assets. Stratos Wealth Partners has 290 advisors, approximately 80 home office staff and more than 100 locations in the United States.