Well, it finally happened, which means this week in Advisor Tech Talk we’re going to have to talk about it: Robinhood is getting into the wealth management business.
Robinhood, originally a stock-trading mobile phone application that boasted commission-free trades on a huge selection of stocks, agreed to acquire RIA custodian and wealthtech TradePMR. Robinhood reportedly will pay $300 million for TradePMR, which claims that it has $40 billion in client assets under administration.
Any wealth management news source worth its salt had this story last Tuesday—of course, we operate on a weekly basis, so we’re able to give more of our analysis with the news rather than rushing to get something published. The deal is widely seen as a win for both companies. Robinhood is buying credibility, especially with a cohort that it has struggled with in the past: financial advisors and their high-net-worth clients. TradePMR’s Robb Baldwin built a business that has earned raves from financial advisors for its service and technology.
TradePMR, on the other hand, gets access to Robinhood’s technology and its clients. Yes, TradePMR is already a tech-forward custodian—its pitch to financial advisors tends to be wealthtech centric—but Robinhood’s technology is built to face clients and the general public, which should enable advisors to create modern, digital client experiences.
Perhaps most importantly, advisors who custody with TradePMR will likely access what will become one of the largest, most robust and youngest client referral networks in the country when all is said and done. If TradePMR and Robinhood are able to take advantage of their many synergies, then the client referral network may equal or better those developed by Charles Schwab and Fidelity.
Here’s an interesting side note: in normal circumstances, we’d be reporting more detail about the Charles Schwab IMPACT conference that went off last week, but Robinhood is already stealing the largest RIA custodian’s thunder, and, quite frankly, RIA conferences aren’t all that important to wealth management anymore.
Robinhood’s clients skew young. Many of them have been investing steadily for years, but without the aid of financial advice. Many of them have also taken advantage of Robinhood’s cryptocurrency offerings and are likely sitting on large unrealized gains. While the average account size for a Robinhood client may be well below what most RIAs are looking for in potential clients, there are also plenty of higher net-worth users on the platform that traditional wealth managers covet.
What isn’t happening in this deal, so far, anyway, is Robinhood getting directly involved in providing tech-centric wealth management to its users. There’s not yet any talk of a 100% technology wealth management offering which might compete with traditional RIAs themselves. While TradePMR’s technology might support such an offering, it’s unclear whether Robinhood would risk alienating its new RIA custody clients by setting up a competitor.
Then again, an all-tech wealth management offering could be angled as a step towards providing an even larger and more promising referral network for traditional advisors, as TradePMR’s clients superficially seem to be less technology averse than wealth managers at large.
The deal certainly portends huge changes are coming for wealth management and wealthtech alike, and we’ll watch closely as it unfolds.
Let’s get to some headlines.
Advyzon
Advyzon, a comprehensive technology platform and portfolio management solution for financial advisors and investment managers, announced a new product offering from Advyzon Institutional called Auria.
Evolving from Advyzon’s all-in-one platform, Auria is purpose built for the needs of UHNW clients and unites essential capabilities – portfolio management, performance reporting, and CRM – into a single, seamless interface, while also empowering advisors to manage intricate entities, track alternative investments, provide families with a holistic view of their total wealth, and more.
Launching in Q1 2025, Auria includes all the great capabilities available in the award-winning Advyzon platform – CRM, data aggregation, portfolio management, performance reporting, trading and rebalancing, and secure document management. Additionally, the product includes new features tailored for the needs of complex clients, including enhanced net worth tracking, robust alternatives management and reporting, handling of multi-generational families and entities, and sophisticated visualization of clients and their assets via the Wealth Blueprint.
Amplified Planning
Today, award-winning financial planner Hannah Moore, CFP®, and her company, Amplified Planning, announced the launch of two new training programs: Amplified Planning CORE+ and The Amplified Planning Accelerator. These two programs were created specifically for new financial advisors and the firms that employ them (respectively). These programs join Amplified Planning’s summer Externship program and their popular CORE monthly learning subscription.
Attempting to solve one of the financial planning profession’s biggest challenges, these programs are designed to help new advisors get the critical training they need to be set up for true success. More than that, these programs were created to take the burden off RIA and financial planning firms that don’t have the time or resources to train truly exceptional planners.
Designed for newer advisors, CORE+ is a virtual learning experience that offers access to 30+ real-life client meetings, direct personalized feedback via meeting notes review, a supportive community of fellow planners, and live learning & small group coaching calls with Moore herself. Best of all, each course completed offers 50 CFP Board standard pathway experience hours. The monthly subscription is an affordable way to hone skills and fast-track success as a planner — shaving months and even years off the new planner learning curve.
Betterment
Daffy.org, the modern platform for charitable giving, announces a new integration with Betterment, a leading digital-first wealth management platform, allowing Betterment customers to easily donate low-cost-basis securities to more than 1.5 million U.S. charities through Daffy’s donor-advised fund (DAF).
With this integration, Betterment’s 900,000+ customers can donate appreciated shares from their Betterment taxable accounts to Daffy and easily manage their donations by setting up a Daffy account for a low monthly fee. Betterment’s platform automatically selects the lowest cost-basis investments held over a year, maximizing tax savings, and seamlessly transfers the shares to Daffy. This generates an immediate tax deduction for the customer, while Daffy invests those funds tax-free in the customer’s chosen portfolio. When inspired to give, customers can easily donate to nearly any U.S. charity, including schools, faith-based organizations, and international aid groups, using Daffy’s iOS app or web platform.
Boosted.ai
Boosted.ai, a cutting edge generative artificial intelligence company that works with some of the world’s leading investment managers to streamline and automate their financial analysis and workflows today announced the closing of a $15 million financing round.
The financing included certain fund(s) managed by Fidelity Investments Canada ULC and all of Boosted.ai’s existing institutional shareholders. The certain fund(s) managed by Fidelity Investments Canada ULC will join existing partners Ten Coves Capital, Spark Capital, Portage Ventures, Royal Bank of Canada (RBC) and HarbourVest Partners in the round. Many of Boosted.ai’s investors are active and enthusiastic users of Alfa. Inclusive of seed capital, Boosted.ai’s total funding now stands at $61 million.
The investment is focused on the growth of Boosted.ai’s agentic AI platform – Alfa. Agentic AI is essentially an AI coworker that users can train to think like them and consistently monitor and update for anything that matters to their portfolios. By using Boosted.ai and its agentic assistant Alfa, users across the finance spectrum, including asset managers, wealth managers, family offices and hedge funds, can automate their workflows reducing what typically takes 40 hours of analyst work to approximately 20 minutes. Capital will also be used to invest in additional systems and team members to handle increased product demand and the need for onboarding and training new users.
Communify Fincentric
Communify Fincentric, the leader in unifying market and client data through best-in-class digital experiences, today announces the appointment of Jennie Wang as Chief Client Solutions Officer, effective immediately.
Wang, a seasoned technology and product leader, brings a wealth of experience in delivering complex data solutions and transforming them into scalable products. Most recently, she served as Chief Experience Officer at InvestCloud, where she led key initiatives in product delivery, client engagement, and operational transformation. At InvestCloud, Wang played a critical role in scaling the platform to manage over $6 trillion in assets, driving personalized client experiences and enabling large-scale implementations for wealth managers. Prior to that, she managed the end-to-end development of data-intensive financial products tailored to meet the demands of top-tier fund administrators.
At Communify Fincentric, Wang will focus on streamlining the delivery of next-generation client portals, advisor portals, and market portals with integrated market and client data. Her role will also include building a delivery hub in St. Petersburg, Florida, which will serve as a cornerstone for Communify’s client solution offsites and a hub for innovative product execution.
Deloitte Digital
Deloitte Digital today launched Agentforce accelerators, developed in collaboration with Salesforce and Anthropic, to help enterprises in highly regulated industries, including wealth management, retail banking, life sciences and healthcare, meet compliance needs for the deployment of Generative AI (GenAI).
The creation of Agentforce accelerators is a major milestone in deploying GenAI into highly regulated industries. These solutions are powered by Salesforce’s Agentforce platform, Anthropic’s leading Large Language Model (LLM) and Amazon Bedrock’s fully-managed service that allows customers to build and scale GenAI applications in a secure environment. Agentforce enables the development of powerful autonomous agents that can be customized for industry-specific use cases, while Amazon Bedrock allows customers in highly regulated industries to deploy Agentforce using cutting-edge Anthropic LLMs in a secure and compliant Amazon Web Services (AWS) environment. Deloitte is applying its insight into industry-specific use cases to combine these capabilities with its Trustworthy AI™ for CRM framework designed to meet each sector’s unique requirements. Deloitte Digital’s wealth management accelerator is a key example of its efforts to integrate Agentforce accelerators as part of its $2 billion IndustryAdvantage™ initiative, aimed at co-innovating with clients and alliances to scale industry-focused tech at speed.
A global wealth management firm is using Agentforce accelerators to supercharge client success while keeping tight control over data access, usage and storage.
d1g1t
D1g1t today announced the launch of its Trading Unified Managed Accounts (UMA) framework, which is natively integrated into the d1g1t enterprise wealth management platform. The UMA framework enables portfolio managers to implement sophisticated investment strategies in a streamlined and cost-effective manner.
The d1g1t UMA framework enables custodian accounts to be subdivided into distinct sleeves, each linked to a specific model portfolio, also referred to as a Separately Managed Account (SMA) model. Sleeves can be created either manually or automatically by the platform to reflect targeted allocations across multiple models. This advanced framework significantly reduces the cost and complexity associated with the implementation and management of sophisticated investment strategies that rely on multiple models or third-party managers. Additionally, the solution empowers advisors to analyze and report on the performance of each sleeve independently, delivering an exceptional level of transparency and insight.
The d1g1t trading module also features an advanced blotter system that enables the real-time approval, aggregation, and transmission of orders through a Financial Information eXchange (FIX) network, thereby facilitating efficient order execution and allocation management. Advisors using the d1g1t enterprise wealth management platform can easily automate their trade processing across multiple brokers to optimize operational efficiencies and cut costs.
Envestnet
Envestnet, Inc. (the “Company” or “Envestnet”), a leading provider of integrated technology, intelligent data and wealth solutions, today announced the close of its acquisition by affiliates of vehicles managed or advised by Bain Capital at $63.15 per share, representing a transaction value of approximately $4.5 billion.
Reverence Capital and Norwest also participated in the transaction. In addition, strategic partners BlackRock, Fidelity Investments, Franklin Templeton, and State Street Global Advisors, who hold minority positions in the private company, participated in the transaction.
With $6.5 trillion in platform assets, more than 20 million accounts and serving more than 111,000 financial advisors, Envestnet is transforming the way advice is delivered through its ecosystem of connected technology, advanced insights, and comprehensive solutions, to help financial advisors drive business growth, productivity, and deliver better outcomes for their clients.
Envestnet
Envestnet has rolled out a suite of highly requested custodial features in its Tamarac CRM platform to enhance the experience for advisors managing Schwab accounts. These updates reflect Envestnet’s ongoing commitment to empowering advisors to bring more value to clients while further strengthening its relationship with Schwab Advisor Services, a custodian-of-choice for many Registered Investment Advisers (RIAs).
Advisors can now submit Schwab service requests directly within the Tamarac CRM interface. This integration allows for secure transmission of forms and documents, minimizing errors and improving processing times. Advisors will have access to account alerts related to money movements, client permissioned deposits/withdrawals, and digital account openings. Status updates for various service requests will also be available, including for a number of account and transaction types, helping advisors stay informed and responsive to client needs.
A new single sign-on integration enables advisors to access Schwab’s Move Money Tool directly from Tamarac’s CRM. This feature streamlines internal transfers, ACH transactions, and wires, allowing clients to approve requests quickly from their devices.
Fourcore Capital
Fourcore Capital (“Fourcore” or the “Company”), an emerging leader in AI-powered, global asset and wealth management, today announced that it has acquired the ownership interest of Global Blockchain Sponsor, LLC (“Global Blockchain”) in Global Blockchain Acquisition Corp. (NASDAQ: GBBK). Through this transaction, Fourcore becomes the sponsor of the publicly listed investment vehicle. The leadership team and Board of GBBK will remain intact, and Allen “Al” Weiss will be appointed to the Fourcore Board of Directors as a part of this transaction. Additionally, Fourcore has appointed Robert “Rob” Sargent, Fourcore’s Vice Chairman, to Chief Executive Officer (“CEO”) of the Company’s wealth management business.
Fourcore received $44 million of sponsor equity in GBBK through this transaction. Total consideration for this position was transferred to Global Blockchain in Fourcore Promissory Notes. These notes were offered through the Company’s previously announced private markets capital raise.
This sponsor equity represents an anchor investment in Fourcore’s latest fundraising round, bringing the total capital committed to $69 million.
iCapital
iCapital, the global fintech platform driving the world’s alternative investment marketplace for the wealth and asset management industries, today announced the launch of a new iCapital Growth Model Portfolio, which enables advisors to easily integrate exposure to private equity investments with traditional public market investments. The Growth Model complements the firm’s existing suite of both iCapital-designed and customized model portfolios and provides financial advisors an additional tool to help build out allocations to alternatives while taking a holistic approach to portfolio construction.
Private equity has outperformed public equities on a consistent basis, and the demand for adding private equity funds continues to grow among wealth advisors. By partnering with top-tier managers, iCapital Growth Model Portfolio provides a curated program of private equity funds that provides diversification across investment strategies and styles. Paired with iCapital’s portfolio construction tool, Architect, which offers advanced analytics and data visualization tools, advisors can run an analysis to easily evaluate the impact of incorporating alternative investments alongside traditional portfolio holdings.
Allocations to iCapital’s Model Portfolio Solutions are further simplified with iCapital’s multi-investment workflow tool, which intuitively streamlines the alternatives investment experience by enabling numerous investments to be processed simultaneously. This solution also allows advisors and asset managers using the iCapital platform to design and offer their own models.
Luma Financial Technologies
Luma Financial Technologies (“Luma”), a global leader in structured products and insurance solutions, announces a collaboration with iPipeline®, a leading provider of digital solutions for the life insurance, annuities, and wealth management industries. Through this collaboration, Luma and iPipeline have developed a fully integrated solution that streamlines and simplifies workflows for Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and broker-dealers, while enhancing accuracy and control. The solution is designed to drive efficiencies at every stage of the annuity and life insurance sales journey.
The integrated solution from Luma and iPipeline will simplify every stage of the annuity and life insurance process, from education and product comparison to transaction management and lifecycle support. Agents will now be able to access a comprehensive suite of tools, including error-free applications, e-signatures, and customizable configurations, designed to optimize workflow efficiency and enrich the overall client experience.
The collaboration provides advisors and agents with access to an extensive selection of standardized carrier products and advanced digital tools, all within a single, intuitive platform. Key features include a unified order entry interface that standardizes products across carriers, streamlined new business processing, and carrier-managed product rules and forms that ensure suitability for both carriers and distributors. These tools have been developed to save agents valuable time, while empowering them to deliver a higher standard of service and foster stronger client relationships.
Luminary AI
Advisors often face the challenge of navigating vast amounts of complex and fragmented information when seeking to understand and analyze a clients’ estate structure. The disparate nature of information not only slows down the planning process, but also increases the risk of human error, misinterpretation, and the formation of data silos, making it difficult to gain a cohesive and comprehensive view of the client’s estate. Traditional methods of managing multiple excel and powerpoint files make it challenging to analyze and visualize data efficiently, hampering an advisor’s ability to provide timely insights and customized recommendations.
With Luminary’s new AI onboarding, advisors can instantly transform disconnected information into cohesive digital records, ready for analysis. Luminary has developed a proprietary AI solution with specialized expertise in understanding and analyzing Trust & Estate documents. Designed to process multiple complex documents simultaneously – from Trusts and Wills to Operating Agreements and Tax Returns – Luminary AI extracts and organizes active and testamentary entities, individuals, and organizations, within Luminary as a digital source of truth.
This structured data can then be harnessed within Luminary’s visualization and analysis tools, including mapping estate waterfalls and conducting hypothetical ‘what-if’ analysis on current estate plans, to create personalized client deliverables in minutes. This streamlined approach significantly reduces administrative time, and enables advisors to focus on higher-value tasks, such as strategic planning and client relationship management.
Merchant
Merchant, a global operating company that provides growth capital, management resources, strategic opportunities, and guidance to independent financial services companies, today announced its expansion into Canada through a strategic partnership with SPM Financial, a leading independent financial services firm with over $1B CAD in Assets Under Management (AUM).
To spearhead this expansion, Merchant has welcomed industry veteran Todd Fithian to its team. With nearly 25 years of experience in the Canadian market, Fithian will play a pivotal role in identifying and cultivating new investment opportunities and providing strategic and operational support to partner firms.
The partnership with Merchant offers SPM Financial access to a range of enhanced resources and services, including succession planning expertise, business asset transition services, and advanced operational and technological solutions. This strategic collaboration will enable SPM to scale its business, improve operational efficiency, and deliver greater value to its clients.
OneVest
OneVest, a cutting-edge wealth management technology company, has been selected by Westwood Wealth Management, a trusted leader in comprehensive financial services, to be its wealth management software provider. This strategic move underscores Westwood Wealth Management’s commitment to delivering an exceptional client and advisor experience by integrating OneVest’s cutting-edge, highly configurable platform.
The adoption of OneVest’s configurable advisor platform will benefit Westwood Wealth Management’s private wealth advisors through a superior digital experience that streamlines operations, enabling them to focus less on administrative work, and more on serving their clients.
With OneVest’s advanced technology, Westwood Wealth Management will also enhance the overall client journey through a modern client portal. Clients will gain access to a branded mobile application, giving them insights into their finances through an easy and intuitive user experience. The adaptability of OneVest’s platform allows Westwood Wealth Management to tailor features and functionality that align with its client-focused service model, reinforcing the firm’s dedication to innovation and customization.
Orion
Orion announced significant enhancements to its integrations and workflows with Schwab Advisor Services, providing advisors with a more seamless and efficient experience. Orion advisors who custody with Schwab now have access to several new integration points designed to improve advisor workflows, boost efficiency and enhance client service.
As advisors gear up for year-end planning, the integration’s focus on required minimum distributions (RMDs) will prove especially timely. The enhanced RMD functionality available through Orion’s Portfolio View allows advisors to pull RMD calculations directly from Schwab, ensuring accuracy and eliminating manual processes. Orion’s RMD dashboard is a workflow-oriented tool to create efficiencies for advisors managing client RMDs across multiple custodians – all in a single interface. Advisors can update RMD amounts, review statuses such as on/off track, and track distribution frequency to satisfy RMD requirements. Additionally, within the Orion RMD dashboard, advisors can view if an account has a systematic distribution method set up to ensure RMD requirements are fully met.
In addition to RMD data, Orion’s deeper integration with Schwab provides advisors with other ancillary client data. Whether it’s information on banking or beneficiaries, advisors can find timely and accurate information without leaving the Orion platform. A key benefit for advisors is the ability to view this information at both a book-of-business level and at an individual client level when they drill into specific client accounts.
Pocketnest
Pocketnest, the woman-founded financial wellness platform, announces its partnership with CU WealthNext, a credit union service organization (CUSO) holding company designed by and for credit union leaders to revolutionize engagement with the next generation of members.
CU WealthNext boasts a suite of investment portfolio companies tailored for the next generation, spanning fractional real estate to wealth management. Pocketnest, another next-gen-focused product, will serve as the introductory financial wellness experience, guiding credit union members toward a comprehensive financial plan while seamlessly connecting them to appropriate CU WealthNext portfolio companies.
Both CU WealthNext and Pocketnest have deep roots in the credit union industry. CU WealthNext comprises former credit union executives, while Pocketnest serves 10 of the nation’s largest and most innovative credit unions. On the heels of a recent Filene Research Institute case study—showcasing how the fintech revolutionizes credit union engagement with next-gen members—Pocketnest integrated into Community Financial Credit Union’s mobile banking platform, making the fintech platform even more powerful and attractive to credit unions.
SEI
SEI® (NASDAQ: SEIC) today announced the launch of a new lineup of separately managed account (SMA) strategies, offered through the Managed Account Solutions program1 and designed to increase flexibility in both equity and fixed income solutions. The additions include SEI-managed strategies and third-party strategies from exceptional global investment firms, including AllianceBernstein, Loomis Sayles, and Parametric Portfolio Associates.
With SMAs posting the strongest growth rate (24.4%) of any managed account product category in the last year,2 both SMAs and unified managed accounts (UMAs) continue to exhibit strong growth.
With the growing demand for personalization in wealth management, advisors are increasingly integrating direct indexing, factor, and active investing solutions within custom SMAs to provide clients with greater personalization and tax control. SMAs offer individualized strategies run by distinct professional managers, while UMAs provide a comprehensive investment solution that combines multiple strategies within a single account structure. UMAs can also deliver sophisticated tax optimization that seeks to enhance after-tax returns, improve client outcomes, and reinforce an advisor’s value proposition.
SEI
SEI® (NASDAQ:SEIC) today announced that Front Street Capital Management (Front Street) has selected SEI for custody and technology solutions, embracing a tightly integrated, single infrastructure that provides an end-to-end experience across every aspect of an advisor’s business, including a dedicated service and relationship management model.
Front Street is moving more than $600 million in assets under management to SEI. The Montana-based registered investment advisor invests client capital exclusively in purpose-driven companies that demonstrate ultra-long-term compounding ability and core values of management integrity, employee empowerment, teamwork, passion, long-term focus, and disciplined capital allocation.
For more than 25 years, they have been identifying companies that they believe continuously improve through stakeholder engagement. Front Street invests on the assumption that great managers can continually create more customer value by cultivating cultures that demonstrate high levels of cooperation, communication, trust, and continual improvement philosophies.
STP Investment Services
STP Investment Services (STP), a leading global provider of technology-enabled, end-to-end investment servicing solutions, announces the addition of several senior leaders across operations, fund administration, compliance, and investment performance. These new hires bring extensive expertise to the STP team and will support the company’s growth and commitment to delivering innovative, efficient solutions to the investment management industry.
Melissa Gingrich has been appointed Chief Financial Officer and Chief Operating Officer, assuming the COO role in October 2024. David Goldstein has joined as Director of Fund Services. Ben Jones joins STP as Vice President of Business Development – Fund Administration. Lori Weston has been appointed Head of Compliance, leading STP’s new ComplianceAdvisor practice. Cynthia Kelly has joined as a Senior Compliance Consultant specializing in registered investment adviser compliance. Steve Leydet has joined STP as Vice President of Investment Performance.
TIFIN
TIFIN Give, the modern philanthropic planning platform, today announced the launch of a new feature designed to enhance donor-advised funds (DAFs) for wealth enterprises, including RIAs, broker-dealers, and wirehouses.
This novel feature allows donors to create personalized public campaigns to encourage friends, families, and communities to join them in supporting causes they care about. This capability transforms individual giving into a collaborative effort, enabling donors to amplify their philanthropic influence while engaging their networks in meaningful contributions.
This community giving feature has already been deployed with clients of TIFIN Give and has been widely adopted by financial advisors and their clients across the wealth management industry. The release builds upon existing multi-generational capabilities, which allows donors to bring their family into the giving experience, compare giving history, and cultivate a legacy of generosity.
TIFIN
Alera Group, a leading independent national insurance and financial services firm, announced today the selection and deployment of the TIFIN @Work AI-powered workplace benefits and wealth management platform. Alera Group’s Retirement Plan Services practice has integrated TIFIN @Work with its FinWell Connect financial wellness program. Together, these platforms offer comprehensive financial support to employees and create growth opportunities for advisors.
The Alera Group-TIFIN partnership underscores TIFIN @Work’s role in addressing evolving retirement plan needs while fueling advisor growth. Insights from Franklin Templeton’s Voice of the Field Survey confirmed the rising demand for actionable, workplace-based financial solutions, positioning TIFIN @Work as an optimal bridge between retirement benefits and wealth management.
Through TIFIN @Work’s AI-driven platform, Alera Group’s retirement plan participants will receive personalized, tailored guidance, seamlessly connecting them with financial experts. The platform dynamically serves up the appropriate Alera Group solution—across insurance, benefits, or wealth management—at the moment participants need it.]
Wahed
Qatar Development Bank (QDB) announces a strategic investment in Wahed, a global Shariah-compliant fintech.
Wahed currently manages over $1 billion in assets and has attracted over 400,000 clients worldwide. The company is built on the principles of democratizing access to financial services and offers clients access to Shariah-compliant investments in its mobile app. Wahed removes the barriers to sophisticated investment management services that have been traditionally reserved for high-net-worth investors.
Wahed also appointed Khalid Al Jassim as Chairman of Wahed MENA. Khalid has over twenty five years of investment banking and corporate advisory experience gained with some of the most innovative and groundbreaking institutions in the world.
Wealth.com
Wealth.com, the industry’s leading end-to-end estate planning platform, today announced it has entered a strategic partnership with Merit Financial Advisors (“Merit”), a Georgia-based financial advisory firm. Merit specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions. The partnership provides Merit advisors with access to the industry’s most advanced estate planning digital resources, enabling them to more fully service their clients and enhance their practices.
Recognized among Barron’s and Forbes’ 2024 Top 100 RIAs, Merit is growing rapidly. As the firm has scaled, it recognizes that providing more comprehensive financial planning and high-touch service to clients is vital to sustaining its success. Estate planning is an increasingly essential component of comprehensive wealth management services, and wealth.com’s innovative and accessible technology will accelerate the opportunity for all Merit advisors.
Established in 1998, Merit comprises a team of dedicated individuals committed to advising their clients on how to be financially wise, protect and invest money, help build a legacy for their clients and encourage the next generation to reach their financial potential. With nearly $12 billion in assets under management (AUM) and more than 26,000 clients nationwide, the firm’s inclusion on the Inc. 5000 list of the fastest-growing private companies in America for the past five years underscores its dedication to those it serves.
