Well, it happened again, and it’s becoming difficult not to see this as a pattern—just from an eyeballs perspective, wealthtech news is moving faster than wealth management news.
That’s also after we account for the volume of news from public entities announcing major investment moves and quarterly financial results, but for the third or fourth week in a row, there seems to be more news of weight happening in financial technology than in financial services itself.
That’s not to say that there wasn’t a lot happening in wealth management.
Turning Rock Partners invested $30 million into Omaha, Neb.-based Silverleaf Wealth Management to support its next phase of growth. Rick Kuhlman, SVP at Cambridge, was elected to Finra’s National Adjudicatory council.
Five Eleven Partners launched as a New York-based family office. LinePoint Partners launched as a family office advisor affiliation model led by Robertino Coury and Andrew Sternlight. Edward Jones launched Generations, its own in-house private client services offering.
RSR Strategic Partners spun out Finetric Media, the publisher of the Wealth Solutions Report, with Larry Roth continuing as CEO of both entities.
Chicago-based VestGen Wealth Partners formed an advisory board featuring Hightower’s Larry Koelher and Peter Nesvold of Nesvold Capital Partners. Clearstead announced that former First Republic president Bob Thornton has joined its board.
Darien, Conn.-based Twenty Four Wealth Management, a subsidiary of LPL Financial, acquired Florida-based Alpha Beta Gamma Wealth Management. Summit Financial added $830 million AUM, New Jersey-based Gateway Advisory.
Other additions were made by Stifel Financial, Seventy2 Capital Wealth Management, FL Putnam, National Financial Network, True Path Capital Strategies, Americana Partners, UBS, Apella Wealth, Integrated Partners and others.
ComparisonAdviser published a top 10 U.S. Financial Advisor firms list based on range of services, fee structure, minimums and accessibility, AUM, reach and availability, and other measures of a firm’s success and capabilities. Topping the list is Wealth Enhancement Group, with CAPTRUST, Hightower, Carson Wealth Management and Edelman Financial Engines also achieving top-5 status.
And that’s just dipping our toes into the wealth management news—but there were also some bigger things afoot in wealthtech, so let’s move on right to your headlines.
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Alaris Acquisitions
Alaris Acquisitions, a leading sell-side M&A consultancy for the wealth management industry, announced today the release of The Alaris Lens Application (‘Lens’), a technology-driven matchmaking platform tailored to the unique M&A needs of registered investment advisors (RIAs). Alaris brings its expertise to the forefront with Lens, offering an innovative solution for connecting buyers and sellers. By leveraging cutting-edge artificial intelligence (AI), Lens provides fast and accurate matches, transforming the way M&A transactions are made in wealth management.
Getting the “best deal” or ideal outcome in an M&A transaction is not solely about numbers. While the largest upfront valuation, the highest cash offer or the strongest post-acquisition growth incentives are common considerations, they typically focus only on price and terms. The traditional approach often overlooks cultural fit. Since most sellers remain involved after the acquisition, ensuring cultural alignment is essential for a successful partnership. Lens addresses this need by using an AI-powered algorithm to analyze hundreds of objective data points to generate a compatibility score that matches RIAs with potential buyers. By reducing time and expense – while expanding access to a broader pool of potential buyers – Lens streamlines the M&A process. Its dual focus on cultural fit and financial alignment increases the likelihood of long-term deal success from the outset.
By inviting only buyers who have substantial, if not optimal compatibility to the seller, Lens creates a more focused competitive process, allowing sellers to spend more time with prospective buyers and confirm a cultural fit.
Broadridge
Global Fintech leader Broadridge Financial Solutions, Inc. (NYSE: BR) has released its latest Investor Pulse update via its new interactive, publicly available tool, providing critical insight into U.S. individual investor habits to enable asset managers, advisors, policy professionals and investors to deepen their understanding of the national investment landscape. A new feature of Broadridge’s Investor Pulse includes the addition of the first-of-its-kind large scale analysis of individual investor rates of return.
Broadridge’s Investor Pulse analyzes the taxable and IRA accounts of nearly 50 million U.S. investors and is the definitive source of U.S. retail investment behavior. Its newly created Investor Pulse site, updated monthly, is a dynamic tool for financial professionals and individual investors that unlocks the ability to access and analyze critical trends shaping the investment marketplace.
Demographic filtering by region, age, gender, education level, and more empowers users to delve deeper into investor subsegments with unprecedented precision and create custom peer groups on the fly. This new functionality enables advisors and investors to examine and benchmark against a highly specific cohort.
Docupace
Docupace, a leading provider of software to streamline back-office operations of wealth management enterprises and financial advisors, today announced the acquisition of Hubly, a powerful workflow management platform that provides efficiency and visibility to registered investment advisors (RIAs), as well as wealth management firms from a wide range of channels. Hubly’s workflows ensure work items are documented, routed and completed by the right team member at the right time to elevate client experiences.
A workflow management operating system designed to provide efficiency and scalability across a financial advisory firm’s back-office, Hubly ensures critical client service workflows do not fall through the cracks. Hubly’s back-office hub saves its customers hundreds of hours through workflow automation.
Hubly’s intuitive and easy-to-use, no-code workflow platform empowers customers to create, design, monitor, and manage all the processes that make up a financial advisory firm. The process of integrating Hubly into Docupace’s enterprise-level processes will begin immediately, with a focus on ensuring a seamless transition for employees, clients and partners.
FINNY AI
FINNY AI Inc. (“FINNY”), the AI-powered prospecting and marketing platform built specifically for financial advisors, today announced that “Downtown” Josh Brown, chief executive officer (CEO) of Ritholtz Wealth Management, has personally invested in the company and joined its advisory board. In this capacity, Brown will provide insights that help steer FINNY’s product roadmap, supporting continuous improvements to meet the evolving prospecting and marketing needs of financial advisors.
Brown joins an advisory board that includes industry heavyweights such as Arun Anur, chief operating officer at wealthtech juggernaut Orion. Known for his unfiltered, straight-talking approach to financial advice and industry trends, Brown has built one of the most recognizable personal brands in wealth management, leveraging his TV appearances, podcasts, books and digital platforms to connect with advisors and investors alike. His insights will be instrumental in guiding FINNY’s continued innovation, cementing the platform’s position as the go-to solution for organic advisor growth.
This latest announcement comes on the heels of FINNY’s recently announced $4.3 million seed round, co-led by Maple VC and HNVR, with participation from investors such as Morningstar CEO Kunal Kapoor and Deel COO Dan Westgarth. The funding has fueled further product innovation and adoption, reinforcing FINNY’s position as one of the fastest-growing AI-driven platforms in wealth management. By automating and optimizing the entire prospecting process, FINNY enables advisors to identify high-intent leads based on thousands of data points, including liquidity events, career changes and other money-in-motion signals. Its proprietary “F-Score” matching engine helps ensure that advisors only engage with the most relevant prospects, drastically improving conversion rates.
Fiserv
Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial services technology solutions, today announced the appointment of Stephanie Cohen to its Board of Directors.
Cohen serves as Chief Strategy Officer at Cloudflare, a leading cloud connectivity company, enhancing the security, performance, and reliability of websites and applications for millions of global clients including large brands, small businesses, nonprofit organizations and governments. Cohen joined Cloudflare in 2024 and is responsible for driving the company’s key initiatives including the future of Cloudflare’s network, artificial intelligence, international expansion and deepening relationships with large corporate clients. Before joining Cloudflare, she spent 25 years at Goldman Sachs where she was a member of the firm’s Management Committee and held various leadership positions including global co-head of Consumer & Wealth Management, head of Financial Sponsors Mergers and Acquisitions and Chief Strategy Officer.
Marstone
The investment management platform from Marstone, Inc., is now available to over 175,000 Elevations Credit Union members.
With clear language and visuals, automation, continuous portfolio monitoring and a low barrier to entry, Marstone makes it simple for anyone to start investing. At the heart of this relationship between Elevations and Marstone is a shared vision to make financial wellness universally accessible.
OneVest
OneVest, a cutting-edge financial technology company, has announced a new partnership with Envestnet, a leader in transforming the delivery of financial advice through its ecosystem of connected technology, advanced insights and solutions. This collaboration will integrate OneVest’s configurable technology solutions within Envestnet’s powerful portfolio management platform, providing enterprises in Canada with a modern, seamless client experience that is both scalable and adaptable.
Through this partnership, OneVest’s solutions will enable enterprises in the Canadian market to leverage a robust, out-of-the-box client experience layer on top of Envestnet’s tools. The pre-integrated platform offers enterprises a highly customizable, white-labeled solution for both desktop and mobile applications. Organizations can tailor these applications to meet specific branding, business, and regional needs, while also offering bilingual capabilities in English and French.
Envestnet’s technology powers some of the largest financial institutions in North America. Integrating OneVest’s innovative solutions into Envestnet’s platform ensures these enterprises have the tools to grow and succeed in an increasingly competitive market.
Public
Public, the leading investing platform with technology that makes building a multi-asset portfolio fast, frictionless, and secure, and Capitalize, the industry’s first platform for digital retirement account transfers, today announced a new partnership to help Americans and Public members better save for retirement.
Under the partnership, Public has integrated Capitalize’s leading Rollover API to help its members effortlessly transfer legacy 401(k)s into Individual Retirement Accounts (IRAs) directly on the Public platform, allowing them to better keep track of and grow their retirement savings over time in the same place as where they invest.
The need to help individual savers easily find and roll over legacy retirement accounts is more urgent than ever. With an estimated $1.65 trillion in assets left behind in 401(k) accounts and 54% of Americans struggling to find their legacy retirement accounts, the traditional rollover process continues to fail everyday savers. Research indicates that only 22% of savers can complete a rollover without assistance, and 42% report the process takes two or more months to complete.
RFG Advisory
RFG Advisory (“RFG”), an innovator in the wealth management industry committed to serving independent financial Advisors and their clients, today announced several strategic partnerships and enhancements to its integrated technology stack. These additions support the firm’s mission to empower Independent Advisors to build their business without compromise.
During its annual Advisor Growth Retreat, RFG announced multiple new tech enhancements to its existing modern platform. One new enhancement is a strategic partnership with industry-leading estate planning platform wealth.com, further strengthening its comprehensive suite of tools designed to support growth-focused Advisors with a cutting-edge estate planning solution. This integration reinforces RFG’s commitment to providing Independent Advisors with tools that streamline workflows and enhance client engagement. End clients benefit from an intuitive, secure solution for creating, updating and storing estate plans.
RFG Advisors also benefit from a new partnership with Zocks, a privacy-first, client intelligence platform specifically designed for financial services clients. This AI-powered tool assists with automated meeting preparation, note-taking, and follow-ups while directly integrating them into Salesforce; removing the need to manually enter tasks and subsequent workflows or follow-up items.
RISR
RISR, the first comprehensive business owner engagement platform for financial advisors, announced today its partnership with NewEdge Wealth, a division of NewEdge Capital Group, LLC, a leading wealth management firm with more than $60 billion in client assets serviced.** Through this collaboration, NewEdge Wealth advisors will avail themselves of RISR’s best-in-class resources and solutions designed to meet the evolving needs of business owner clients.
Research indicates that businesses with a well-developed financial plan experience 30 percent faster growth compared to those without one. The RISR platform will provide select NewEdge Wealth advisors with the tools and insights needed to guide business owner clients in aligning their business—their most significant asset—with their long-term financial goals. This partnership lays the foundation for deeper advisor-client relationships, smarter succession plans and thoughtful exit strategies.
Since launching at the beginning of last year, RISR has addressed a critical gap by equipping advisors with the tools to better serve business owners—a traditionally underserved yet highly valuable segment. While small business owners face ongoing challenges such as rising costs and evolving market demands, the outlook for 2025 is optimistic, with 73 percent expressing confidence in their financial viability. By leveraging RISR’s platform, NewEdge Wealth advisors are well-positioned to help business owners meet these challenges and opportunities, offering comprehensive financial planning and long-term solutions.
SMArtX Advisory Solutions
SMArtX Advisory Solutions and BondBloxx are partnering to construct and distribute multi-asset model portfolios. Innovative and modular, BASE Portfolios are designed to provide financial advisors with new tools to help them power both goals-based and risk-based investment approaches.
Under this partnership, SMArtX Investment Solutions leverages the broad array of BondBloxx precision ETFs and combines them with leading U.S. equity SMAs/ETFs in an open-architecture approach.
BondBloxx has revolutionized fixed income investing, providing precision ETFs that allow for client-calibrated exposures across the full spectrum of duration and credit exposures.
TIFIN
TIFIN, the AI platform for asset, wealth and insurance announces that Brian McDonald has joined TIFIN as an executive in residence. As an executive in residence Brian will provide guidance to some of the TIFIN products and also explore new opportunities in partnership with TIFIN Studios. He will join the boards of TIFIN @Work and TIFIN Give. TIFIN @ Work is the first workplace platform that is designed to drive advisor growth and TIFIN Give is a modern philanthropy platform to power giving for wealth enterprises and their clients.
McDonald brings leadership experience from Morgan Stanley, where he served as Managing Director overseeing workplace financial solutions, equity compensation, and retirement benefits, and from Charles Schwab, where he spent over two decades in key leadership roles spanning wealth management, stock plan services, and financial technology-driven solutions.
TIFIN’s Executive in Residence program brings in industry leaders to challenge ideas, push innovation, and guide leadership. Brian will focus on the intersection of AI, workplace benefits and giving, shaping how technology drives real financial outcomes. With decades of leadership in wealth management, corporate stock plans, and large-scale financial wellness programs, Brian will work closely to advance TIFIN’s impact in these areas and explore new initiatives within TIFIN Studios.
Triad Partners
Triad Partners (“Triad”), the financial services organization dedicated to helping advisors tap into success, freedom and significance, today announced the appointment of Quin Kilgore as chief technology officer (CTO) and Jessica Daniels as chief operating officer (COO). These key leadership hires underscore Triad’s continued investment in innovation and operational scalability to enhance its member experience.
A seasoned leader with over a decade of experience, Kilgore joined Triad to spearhead the development of Triad’s proprietary technology and its product strategy. In his new role, he will oversee platform development, internal infrastructure and innovation. Working in conjunction with Triad Wealth Partners, the wealth management affiliate of Triad, Kilgore will build out a seamless integration between Triad’s wealth management and insurance divisions, creating a unified technological experience that enhances efficiency and comprehensive planning across the entire organization.
Prior to joining Triad, Kilgore spent 11 years at Carson Group, responsible for expanding the company’s technology infrastructure. As head of technology, he led a team that developed proprietary platforms, helping advisors to streamline workflows and enhance data aggregation. His leadership helped improve operational efficiency and reduce administrative burdens for advisors, allowing them to focus more on client relationships. Before joining Carson, Kilgore spent three years at Orion Advisor Services, assisting financial firms in effectively utilizing the Orion portfolio accounting solutions offering.
Trust & Will
Trust & Will, the nation’s leading digital estate planning platform, today announced the successful close of its $25M+ Series C funding round. The round was led by Moderne Ventures, with FT Partners serving as Trust & Will’s financial and strategic advisor. Additional participation came from Northwestern Mutual Future Ventures, UBS, Erie Strategic Ventures, and other strategic investors. This investment strengthens Trust & Will’s mission to make estate planning more accessible and affordable for all, further solidifying its position as an industry leader with more than one million Americans who have started their legacy planning on the platform.
Although 83% of Americans believe estate planning is important, only 31% have a will, and 55% have no plan at all. This new research from Trust & Will underscores this disconnect, revealing the urgent need for families to secure their futures as trillions of dollars in assets transfer between generations. Trust & Will is transforming the industry by making estate planning more accessible, affordable, and intuitive — ensuring that every family, not just the wealthy, can protect their legacy with ease. UBS holds an equity stake in Trust & Will.
The new investment will expand Trust & Will’s SaaS platform to provide financial advisors, attorneys, real estate professionals, member organizations, NPOs, and businesses with enhanced tools to provide their clients with seamless, multi-generational planning while building trust and value in their relationships. The company will also strengthen its data infrastructure, leveraging insights from over one million users to drive innovation, develop advanced financial tools, foster partnerships, and create solutions tailored to evolving customer needs.
VRGL
VRGL, a leading Client Acquisition and Investment Proposal Management solution, is excited to announce the launch of its enhanced capabilities for Custom Investment Classification and Reporting. This powerful new suite of capabilities is designed to help financial advisory firms better streamline their exact investment proposal and reporting requirements, communicate their unique investment strategies and styles, align to existent client reporting, strengthen client relationships, and differentiate themselves in an increasingly competitive market.
Drawing on four years of collaboration with top advisory firms, VRGL has identified the key drivers that set high-performing practices apart: a distinct brand identity, a clearly defined investment philosophy, and a personalized communication approach that resonates with clients. Off-the-shelf, standardized reports often fail to reflect these differentiators, leaving firms unable to convey the full scope of their unique value. With VRGL’s new features, advisory firms can now fully showcase their brand identity, convey investment insights and strategies in unique and novel ways, and connect with clients on a deeper level.
These new features will initially be available to select enterprise clients and beta groups, allowing for a refined roll-out before broader availability. By integrating Custom Investment Classifications with the Report Designer, VRGL enables a seamless and cohesive client experience, reducing operational inefficiencies and enhancing brand consistency. This powerful combination automates the classification of securities and streamlines the report generation process, freeing firms to focus more on building relationships and less on manual data entry. The result is a more cohesive client experience, where each report is a clear reflection of the firm’s values and investment approach.
Wealthbox
Pulse360, a leader in innovative wealth management solutions, is proud to announce the launch of its groundbreaking feature, Dynamic SmartFields. Designed to revolutionize how financial advisors interact with client data, this first-of-its-kind feature enables advisors to seamlessly pull critical data from third-party software directly into their client documents with just a few clicks.
This marks the second integration of Pulse360’s Dynamic SmartFields, now extending its powerful capabilities to Wealthbox CRM. The first integration, with Holistiplan, laid the groundwork—this latest collaboration propels the industry toward seamless automation. With Dynamic SmartFields, financial advisors can now pull critical data points from Wealthbox—such as client attorney names, custom fields, and more—directly into the Pulse360 platform, eliminating the inefficiency of switching between systems. Three years in the making, this integration reinforces Pulse360’s unwavering commitment to innovation and operational excellence.
Dynamic SmartFields streamlines complex workflows, minimizes administrative overhead, and enhances data accuracy—directly boosting the productivity and profitability of financial advisory firms. By pulling critical client data directly from Wealthbox, advisors eliminate time-consuming copy-paste tasks and the risk of manual errors. This means less administrative burden and more time for meaningful client interactions.
Webull
Webull, a leading online investment platform, today announced it will be launching Webull Premium – an elite membership offering. The subscription unifies a set of best-in-class products, including margin rates, deposit promotions, and discounted trading fees under a single upgraded experience.
Webull Premium elevates the brokerage experience by providing benefits and enhanced financial tools. The subscription service includes industry-leading margin rates, highly competitive cash management rates, IRA transfer and contribution matching, preferred derivatives pricing, and an advanced data package featuring Nasdaq Level 2 and OPRA market data.
Webull Premium was well received by beta testers and the waitlist has far exceeded expectations ahead of the launch.
