THE LEAD: Texas Is the New New York

J.P. Morgan Backs $250 Million Push to Reinvent the Stock Exchange

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A fresh tremor is shaking America’s financial foundation.

The Dallas-based TXSE Group, parent to the forthcoming Texas Stock Exchange, just landed a $90 million investment from J.P. Morgan Chase & Co., bringing total committed capital to more than $250 million as the exchange readies for launch in 2026.

That infusion joins prior backing from some of Wall Street’s most formidable players — BlackRock, Charles Schwab Corporation and Citadel Securities — solidifying TXSE as far more than a regional experiment. It’s a deliberate power shift away from Manhattan’s grip toward a new financial capital rising under the Texas sky.

Why this matters for ETF issuers and fintech

1. A new home for ETFs
TXSE is pitching itself as a lower-cost, issuer-friendly alternative to the NYSE and Nasdaq. Among its 80-plus investors are several of the world’s largest exchange-traded-product sponsors—representing more than $8 trillion AUM. For ETF issuers, that means:

  • Potentially cheaper listing fees and simpler governance.

  • Early-mover advantage and fresh branding cachet (“listed in Texas”).

  • Alignment with giants like BlackRock and J.P. Morgan that already dominate fund flows.

2. Fintech’s next playground
Fintech platforms and digital-wealth advisers can leverage TXSE’s emergence as:

  • A new access point for equities, ETFs and ETPs debuting on a high-profile venue.

  • A testing ground for smarter routing, order-flow innovation and integrated trading APIs as liquidity providers like Citadel help build out infrastructure.

  • A potential margin advantage, as lower issuer costs may translate into cheaper investment products for retail investors.

3. A spark for competition
Two entrenched giants—NYSE and Nasdaq—have long dominated listings. TXSE’s arrival forces innovation:

  • Reduced fees and enhanced issuer services could ripple across the industry.

  • Hybrid listing models or bundled ETP offerings may appear as new players experiment.

  • Fintechs built for multi-venue flexibility will capture outsized value in a more open ecosystem.

The takeaway

With over $250 million raised and J.P. Morgan leading the latest $90 million round, TXSE Group is turning Texas into the newest capital-markets frontier. For ETF issuers, it offers a fresh stage. For fintech platforms, it’s an infrastructure shake-up waiting to be harnessed.

The message is clear: what begins in Dallas might not stay in Dallas. Texas is the new New York — and the battle for America’s trading future just moved south.