‘Tis the season to be merry.
And brief.
Welcome to a surprisingly busy end-of-the-year Advisor Tech Talk. In a period of muted news, wealthtech is still making a little noise.
This year, because of the lay of the winter holidays on the calendar, we’re wrapping up our Advisor Tech Talk coverage now and taking the last week of the year off. We’ve been asked to keep our introduction short and get our readers quickly to the news, and we will.
But first… you know, these final articles of the year are usually lists of what we think are the 2025’s biggest stories, or predictions for 2026. We don’t think you’re missing much if we pass on those pieces. The internet really doesn’t need anymore top 10 or top 5 lists publish on it, and we’ve never found predictions of much use outside of their entertainment value (we truly miss BlackStone’s great Byron Wien and his “10 Surprises” lists because they encouraged us to think outside the box).
There is one big trend that has defined our coverage area in 2025—one that we first noted early in the year—and that we expect to carry over and perhaps continue to accelerate in 2026: Technology is eclipsing wealth management.
Over the first 51 weeks of 2025, technology news has come to dominate wealth management news in general. Technology is overtaking more of the workflows and functions once fulfilled by human workers in wealth management. Technology is becoming a more important part of client, prospect and consumer expectations when it comes to wealth services.
And in 2026, we’ll see more of the same.
Let’s get to those headlines…
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Advisor360
Advisor360°TM today announced the industry’s first AI-native wealth operating system, featuring a reimagined advisor experience. For the first time, the company’s award-winning technology is available to firms of any affiliate model and size—ranging from solo practices to the largest national enterprises. The company’s expanded accessibility reflects Advisor360°’s commitment to providing advisors and firms with exceptional digital experiences that save time and remove barriers to growth.
Advisor360° delivers modern, consumer-grade technology to advisors and the firms they serve. Built on a unified, modern data foundation, Advisor360° now enables independent broker-dealers, RIAs, and insurance broker-dealers to run their entire business on clean, connected, real-time data. Firms can plug in their preferred applications while also activating the responsible use of agentic AI across workflows, without disruptive transformation projects.
Powered by the company’s proprietary Unified Data Fabric®, Advisor360° unifies CRM, onboarding, trading and model management, compliance, and reporting into one integrated operating system. This architecture allows firms to turn on only the modules they need today and scale seamlessly over time—eliminating the need to re-platform as they grow and reducing operational complexity in a rapidly evolving technology landscape.
Aidentified
Aidentified, Inc., the leading Wealth Networking Intelligence™ platform, today announced Summit Financial (“Summit”), a preeminent investment advisory firm empowering advisors to deliver family office-type services and optimize business growth, has added Aidentified to its wealthtech ecosystem. Aidentified’s AI-powered relationship intelligence platform, which features dynamic wealth signals, predictive data insights, and proprietary relationship mapping, was selected to help Summit advisors identify high-potential opportunities, personalize outreach, and strengthen client connections with greater precision.
Aidentified equips advisors to act on meaningful life events and warm introductions, accelerating organic growth while deepening the quality of every client relationship. Its relationship mapping capabilities surface opportunities hidden within an advisor’s extended network, helping them identify ideal prospects, expand referral pathways, and grow their business with greater precision. The integration reflects Summit’s commitment to equipping growth-minded advisors with innovative, next‑generation tools that drive measurable improvement to business performance.
With over 166 advisors in 25 states and more than $25 billion in client assets under advisement, Summit continues to build a robust, advisor-first wealthtech ecosystem. Aidentified joins a growing roster of integrated tools that support organic growth, increase productivity, and enhance client service excellence.
Broadridge
Global fintech leader Broadridge Financial Solutions, Inc. (NYSE: BR) today announced significant enhancements to its multi-asset portfolio and trade order management platform, introducing fully integrated general ledger capabilities and a redesigned user interface (UI). These upgrades mark an important step forward in Broadridge’s strategy to deliver a unified, front-to-back investment management solution that increases operational efficiency, elevates fiduciary oversight, and supports faster, more informed decision-making for buyside firms.
The new general ledger capabilities extend Broadridge’s portfolio management system by embedding period accounting and financial statement reporting directly into the investment platform. The solution provides a fund-level general ledger that systematically posts accounting entries for all investment activity, offers tools for period adjustments, introduces workflows to close the period, and provides out-of-the-box financial statements. By offering a comprehensive shadow book of record, clients can improve the accuracy and efficiency of their month-end close and compare seamlessly against official fund administrator books and records.
As asset managers face mounting demands for transparency, automation, and regulatory compliance, the integrated general ledger supports improved fiduciary controls, operational stability, and data accuracy. The architecture is also built to support next-generation scalability and future global compatibility.
Brokertech Ventures
BrokerTech Ventures (BTV), the first broker-led convening platform and accelerator program for the insurance industry, today announced that Marshall+Sterling has joined its growing network of broker, carrier, and wholesale partners. The addition of Marshall+Sterling reinforces BTV’s continued momentum heading into 2026.
Marshall+Sterling, headquartered in Poughkeepsie, New York and one of the largest independent insurance brokerages in the United States, helps its clients protect what they’ve built, and what comes next, through a legacy of expertise, personalized risk solutions, and a dedicated team, securing them with the confidence to succeed. Marshall+Sterling’s insurance products include Tactical Risk Solutions for Business and Employee Benefits, as well as Personal Risk Solutions for Living and Wealth.
Marshall+Sterling joins an established roster of BTV partners, including Holmes Murphy, M3, The Baldwin Group, IMA Financial Services, Conner Strong+Buckelew, UNICO Group, Heffernan Insurance Brokers, Higginbotham, InterWest, The Mahoney Group, Insurance Office of America (IOA), Leavitt Group, The Partners Group, and USI Insurance Services. Additional carrier and wholesaler partners include AF Group, AmWINS, Cincinnati Insurance Companies, Delta Dental, EMC Insurance, The Hanover, The Hartford, Jencap, RT Specialty, Travelers, Zurich, in additional to international collaborators InsurTech Israel and Instech.IE (InsurTech Ireland).
Cache
Cache, the modern investment platform for investors with concentrated stock positions, today announced it has surpassed $1 billion in platform assets, marking a milestone built on trust, technology, and a new generation of professionals ready to take control of their financial futures.
From early engineers to senior executives at today’s most influential American companies, a growing cohort of employees find themselves in a unique position: asset-rich, but over-concentrated. For these individuals, diversification has long been complicated, costly, or inaccessible. Cache is changing that equation.
Cache Exchange Funds allow clients to contribute highly concentrated stock and receive a diversified portfolio benchmarked to either the Nasdaq-100 or the S&P 500, without triggering capital gains taxes immediately. The platform is designed to meet investors exactly where they are: at the intersection of sophisticated wealth, modern careers, and complex tax realities.
CapIntel
CapIntel, a pioneer in financial technology solutions transforming how wealth professionals communicate investment insights, today announced a year of exceptional growth underscored by major product innovation, leadership-team expansion and global recognition. The company also reported 9,225% revenue growth over the past three years, placing it among the fastest-growing fintech companies globally.
In 2025, CapIntel deepened its commitment to elevating the advisor experience by expanding its suite of technology-powered solutions that integrate more deeply into the advisor workflow. Among these innovations was the launch of its Digital Risk Questionnaire, a customizable tool that streamlines Know-Your-Customer (KYC) compliance and enhances the client experience through tailored, user-friendly risk profiling. CapIntel also introduced its AI Statement Reader, which eliminates manual data entry and speeds up prospecting. With a fast and secure upload, advisors can compare a prospect’s existing holdings with other portfolios —improving workflow efficiency while helping them clearly demonstrate the value and rationale of their recommendations.
CapIntel also began beta-launching digital presentations with enterprise customers, a new capability that blends qualitative and quantitative content that’s aligned with a client’s financial literacy, risk appetite, and goals. This enhancement unlocks a new degree of hyper-personalization for investment presentations, allowing advisors to deliver a compelling narrative that is on-brand and compliant every time.
FINNY AI
FINNY AI Inc. (“FINNY”), the AI-powered prospecting and marketing platform built specifically for financial advisors, today announced that it has raised $17 million in Series A funding. The round was led by Venrock, with participation from new investors including former Vanguard chairman and CEO William McNabb, Activant and Altruist’s Jason Wenk, as well as continued support from existing investors Y Combinator, Maple VC and Crossbeam Ventures.
Artificial intelligence (AI) engineers Eden Ovadia, Victoria Toli and Theo Janson launched FINNY in March 2024 to solve a long-standing challenge in the advisory industry: unlocking organic growth amid limited time and resources. Cerulli research shows that 83% of registered investment advisors (RIAs) cite advisor time constraints and insufficient support as significant barriers, even as the industry’s focus shifts back toward organic growth efforts following a decade of M&A-driven expansion. FINNY addresses these constraints directly by automating the prospecting process — from identifying and prioritizing leads to managing outreach and follow-up — enabling advisors to reallocate time toward client relationships.
FINNY will use the new capital to expand its engineering and product teams, accelerate product development and strengthen go-to-market efforts as advisory firms seek scalable, data-driven growth infrastructure. A core priority is attracting top technical talent to advance the platform’s AI capabilities and build additional tools for both inbound and outbound growth. FINNY’s platform leverages advanced data intelligence and automation to identify, prioritize and engage high-intent prospects — driven by its proprietary “F-Score” matching engine, which analyzes thousands of data points such as liquidity events, career changes and other money-in-motion signals. With this latest funding, FINNY will continue innovating its end-to-end prospecting workflow and deliver deeper automation across email, LinkedIn, voicemail and other engagement channels.
Income Lab
Income Laboratory, Inc. (Income Lab), the award-winning provider of dynamic, tax-smart retirement planning software, today announced a partnership with Cetera Financial Group (“Cetera”), the premier financial advisor Wealth Hub. Through this partnership, Income Lab’s modern, dynamic retirement income and planning tools, empowering advisors to deliver smarter retirement planning at scale, will be offered to approximately 12,000 financial advisors and institutions in the Cetera network.
By having access to Income Lab’s capabilities, Cetera further expands the number of retirement planning tools available to its financial advisors and institutions to create retirement strategies that are not only personalized and tax-smart, but also flexible enough to adapt to market changes, policy shifts, and evolving client goals.
Income Lab helps people plan for retirement by providing a clearer understanding of their overall financial picture, and, once in retirement, what they can safely spend, and when they may need to adjust if life changes. Built for today’s retirement realities, the platform goes beyond one-time projections with a holistic planning approach that integrates taxes, Social Security, annuities, and market dynamics into a flexible, ongoing strategy. Income Lab provides ongoing guidance that helps advisors get their clients to and through retirement with confidence. This approach delivers clarity for retirees and greater efficiency and scale for advisory firms.
Integrity Marketing Group
Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced the launch of Exclusive Integrity Benefits, which offers thousands of specialized benefits to help agents and advisors amplify business growth. Premium offers include savings on travel, hotels, car rentals, event tickets, home and office supplies, technology, apparel brands and many more. In addition, the program offers agents access to exclusive savings on Errors & Omissions (E&O) insurance, as well as a personalized business website, a MyIntegrity.com email address and business phone number. It also includes exclusive discounts on sales leads that help agents quickly connect with consumers who need timely assistance with their coverage. All these transformative benefits are available only to Integrity agents and can be accessed through IntegrityCONNECT® — an all-in-one technology platform and growth engine designed to help agents and advisors supercharge their business.
Using Integrity’s one-of-a-kind IntegrityCONNECT technology platform opens access to preferred pricing on a wide range of brands agents know and trust, through the Exclusive Integrity Benefits. These meaningful benefits and savings include thousands of benefits from local and national providers, with additional offers forthcoming. All offerings are accessible at no cost to agents through the IntegrityCONNECT technology platform, MyBenefits section. Participating retailers and suppliers include Delta, American Airlines, Wyndham, Disney, Universal, Enterprise, Verizon, AT&T, OfficeMax, Staples, Apple, Microsoft, Nike, Under Armour and thousands more. To help protect their business, participating agents can access vital E&O insurance coverage at up to 50% off the standard industry price. Agents can also tap into an entire suite of resources designed to help them grow and optimize their business. These include their own personalized business website, a MyIntegrity.com email address, a unique business phone number and exclusive savings on sales leads available in real-time through the IntegrityCONNECT platform.
IntegrityCONNECT seamlessly connects all stakeholders — agents and advisors, agencies, carriers and clients — to help agents deliver holistic protection and planning solutions to those who need them most. It includes powerful capabilities to help agents and advisors manage and simplify their daily workflows, such as Ask Integrity® — the industry’s first-of-its-kind, AI-powered and voice-activated solution that helps agents and advisors more proactively serve clients and deepen relationships.
itSynergy
itSynergy, a leading provider of IT and cybersecurity services to Registered Investment Advisers (RIAs), today announced the acquisition of the Itegria line of business from Comply, the leading provider of firm and employee compliance software and services for financial firms. The transition expands itSynergy’s capacity to support financial services firms with dedicated IT and cybersecurity expertise.
With this acquisition, itSynergy will take on full responsibility of IT and cybersecurity services historically delivered through Itegria, allowing Comply to continue focusing on its rapidly growing regulatory technology platform. Many firms will continue to work with both organizations, now in a more coordinated, purpose-built model.
Approximately 70 clients will transition to itSynergy, which is expanding its team immediately to support onboarding and strengthen service capacity.
OnePay
OnePay, the leading consumer fintech trusted by millions of Americans to make money better, today announced a partnership with Greenshades Software, a top provider of payroll, HR, and tax compliance solutions with deep experience supporting complex industries that require financial solutions aligned with today’s workforce, including staffing, construction and healthcare.
OnePay will be the exclusive fintech partner inside the Greenshades platform, enabling OnePay to connect Greenshades’ millions of end users with a suite of financial services offerings — including banking, credit, and payments products such as credit and debit cards, high-yield savings, installment loans, and a digital wallet.
The integration builds on OnePay’s work with large enterprises, HCM and gig platforms, bringing embedded financial wellness to workers directly inside the systems that workers use every day.
Psympl
Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through a strategic partnership with MarketMatch, a leading digital marketing firm specializing in community banks and credit unions.
Through this partnership, MarketMatch clients will gain access to Psympl’s psychographic segmentation and AI-powered content capabilities, enabling banks to align messaging, offers, and experiences to the underlying motivations and mindsets of their customers at scale. Further, MarketMatch will manage the banking channel and guide partners in the successful integration of Psympl.
Psympl utilizes advanced psychographic modeling to analyze behavioral and demographic data, identifying consumer motivations, communication preferences, and engagement triggers. These insights power automated, segment-aligned content designed to improve acquisition efficiency, deepen relationships, and increase lifetime value.
Tradeweb Markets
Tradeweb Markets Inc. (Nasdaq: TW), a leading, global operator of electronic marketplaces for rates, credit, equities and money markets, today announced that it completed the industry’s first fully electronic auction for brokered certificates of deposit (CDs). The inaugural transaction took place on Tradeweb’s retail platform between Gateway First Bank and InspereX, and was executed on-chain, powered by Alphaledger’s blockchain technology.
The auction represents a key step toward modernizing a market that has long relied on manual processes and weekly pricing set by a limited group of dealers. Although outstanding brokered CD volume is significant, only about 25% of U.S. banks currently issue brokered CDs, highlighting the opportunity to expand participation, improve transparency and increase efficiency across the ecosystem.
Brokered CD issuance year-to-date through October 2025 amounts to approximately $566 billion, while total outstanding is estimated at about $820 billion. Brokered CDs offered to individual retail investors are FDIC-insured up to $250,000, with potential for broader FDIC coverage as more banks enter the marketplace. For corporate treasurers, this electronic auction introduces added flexibility for yield optimization and diversification through a streamlined digital process.
Truist Financial Corporation
Truist Financial Corporation (NYSE: TFC) today announced the launch of electronic direct deposit switching capabilities to the Truist client digital onboarding process, further enhancing the ease and speed of opening new accounts.
Developed in partnership with Atomic, this new capability is fully embedded into Truist’s digital account opening process, allowing clients to easily transfer direct deposits from other accounts. Since its launch in August, 19% of new digital account applicants that engaged with the feature officially made the switch.
Today’s announcement builds on Truist’s ongoing series of investments to create an experience that is digitally empowered and deeply relational to help clients achieve financial success.
Vanilla
Vanilla, the trusted and modern estate planning platform for financial advisors, today announced a partnership with Cetera Financial Group (Cetera), the premier financial advisor Wealth Hub, that supports independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Through the partnership, Cetera’s network of more than 12,000 financial advisors and institutions can leverage Vanilla’s comprehensive estate planning platform to simplify complex workflows, visualize planning scenarios, and support more engaging, outcome-driven client conversations.
As households increasingly recognize the growing importance of estate planning, Cetera further strengthens its ability to meet advisor and client needs by introducing Vanilla to its advisor network, helping clients seeking to protect wealth, support their families, and plan with purpose.
The Cetera collaboration also drives forward Vanilla’s mission of helping more advisors integrate estate planning into their core service offerings without the traditional barriers of complexity and additional overhead.
Vestmark
Vestmark, Inc., a leading provider of wealth management software and services, announced a partnership today with WestEnd Advisors, LLC, a leader in actively managed model portfolios and separately managed accounts (SMAs), to launch a tax-advantaged U.S. Sector Strategy SMA.
WestEnd Advisors’ U.S. Sector Index strategy seeks to provide long-term capital appreciation and mitigate risk by combining active, macroeconomically driven sector allocation and avoidance with direct indexing of desired sector exposures.
Vestmark supports six of the industry’s 10 largest managed account platforms, with $1.9 trillion in assets flowing through its platform. More than 65,000 advisors supported by Vestmark technology have access to a model marketplace with more than 1,600 strategies.
Vise
Vise, the AI-powered platform that delivers personalized portfolios at scale, today announced the launch of Vise Long Short, the technology-driven long short capability built specifically for Registered Investment Advisors (RIAs).
Advisors have long sought a way to implement long short strategies without relying on opaque, hedge-fund-style products or sacrificing integration with a client’s broader financial plan. Traditional direct indexing allows only bullish views, while existing long short solutions typically operate as standalone products with limited transparency.
Built as infrastructure—not a single packaged product—Vise is the first platform that allows advisors to construct fully personalized long short strategies directly within existing tax-aware, direct-indexing accounts. Advisors can now express both positive and negative views in their clients’ portfolios, maintain precise market exposure, capture daily tax-loss harvesting, and incorporate the strategy seamlessly into each client’s overall plan.
