Mark Twain is credited as saying “History doesn’t repeat itself, but it rhymes.”
He probably didn’t say that, and whoever did say it was wrong. History repeats itself all the time. Just look at the response to AI in wealthtech and fintech for an example.
Welcome to another Advisor Tech Talk, where we’re once again talking disruption because it seems like everyone else wants to talk about it, too especially this week where we have two disruption-related items to call to your attention.
One is an AdvisorHub article by Cheryl Winokur Munk where she’s found a few esoteric researchers and weird talking-head-types to argue that AI might cause another round of fee compression in the wealth management industry… wait, did I say she was quoting weirdos? She’s actually quoting people like Morningstar researchers, Tiburon CEO Chip Roame and Wealthspire President Eric Sontag. So no, it’s not a fringe view. But it’s one we’ve heard before.
It’s not even a rhyme, it’s the exact thing people were saying 15 years ago or so about robo-advisors, and what’s happened since then? Very little fee compression among most advisors, as it turns out.
But there seem to be a lot of people alarmed by AI in wealth management, and the view on potential fee compression is not just a crazy counterfactual being pushed by a few kooks.
In fact, it’s one that seems to be shared by MIT’s Andrew Lo, who a week ago (not long after we had drafted last week’s version of this column, to be more precise) told CNBC that AI already has the financial knowledge and skill to replace human advisors.
So much about wealth management is about creating order out of what appears as chaos to untrained eyes, how can it not be disrupted by technologies whose value proposition is the ability to find informative, even predictive patterns in extreme volume and complexity.
The same tools that listen to client conversations, take notes and automatically take next steps can also be used in active or ambient systems to directly serve the client without the intermediation of a financial professional. The same tools that professionals use to use data from a CRM to populate forms can be used by AI to populate forms for individuals and households.
The same tools we use to create a risk profile of investors and to take into account their intersecting goals, and then to generate proposals and to execute financial plans—those are already becoming directly available to investors without a professionals assistance. The same technology we deployed to take the professional out of the office and on the road, into clients’ homes and businesses and public meeting spaces also takes professional-quality financial technology and places it directly onto the public’s home computers and mobile devices.
A lot of what we might have called wealthtech were it directed towards financial advisors themselves is gradually integrating with both financial wellness and no-fee trading platforms. How’s that for some cognitive dissonance?
The way to prove value proposition is not by offering an ever more diverse array of ever more esoteric financial products and investments. And, with AI, no matter what value we think our knowledge and expertise contains, we should just assume that technology is going to commodify it within our lifetime.
We ourselves doubt that the traditional financial industry really has a good, single value proposition to offer clients—which is why we’re focusing so much on relationships not just between individual professionals and their client households, but also between brands and clients. We can’t help but feel like this kind of talk is the last refuge of professions on the brink of losing their identities.
But, still, there’s something still worthwhile about focusing on relationships and human matters, according to MIT’s Lo, and it has to do with the trust barriers that seem to be preventing a wholesale public rush to embrace AI in every corner of human existence: we can’t really effectively punish AI.
If AI commits fraud or violates its fiduciary duty, it can’t really be sanctioned by criminal or civil legal processes. AI can’t be effectively fined or imprisoned—its reputation might be tarnished, but that’s it.
Humans, on the other hand, can be punished. If you prick us, do we not bleed?
In other words, our human frailty, our vulnerabilities, might be what spare us after all.
Now, let’s get to your headlines…
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401GO
401GO, a leading fintech company modernizing 401(k) plans, announced it has been named a Strategic Partner for Osaic’s Employer Retirement Plan Business. 401GO will give Osaic’s financial advisors access to its fully automated, proprietary tools to eliminate administrative friction and put all aspects of retirement plans under one roof. This partnership allows advisors to shift their focus from manual tasks to client growth and strategy.
401GO capabilities now available to the Osaic advisor network include scalable SMB solutions, automated onboarding, integrated dashboards and proprietary compliance technology.
Advisor360°
Advisor360°TM, the wealth management technology platform that powers the advisor experience, today announced that it is expanding its relationship with GWN Securities, Inc. GWN has selected Parrot AI®, advanced meeting preparation, and AI assistants to further modernize the advisor experience across its network of financial professionals.
GWN previously adopted Advisor360°’s integrated platform to streamline advisor workflows and unify client data. With this expansion, GWN is deepening its investment in an AI-native advisor experience designed to return time to advisors, strengthen client relationships, and support scalable growth.
The expansion centers on Parrot AI, Advisor360°’s AI assistant built specifically for wealth management. Parrot AI supports the full client meeting lifecycle, from preparation to follow-up, while integrating directly into the Advisor360° platform.
Avant Garde
Avant Garde, a brokerage firm focused on delivering the next level of investing to clients including: AI enabled research and education, commission free option and equity trading, all options strategies, trade coaching for retail novices and experts alike, and Monark, a b2b marketplace for private investments, have partnered to enable seamless access to Pre-IPO investments and other alternatives from within the Avant Garde trading platform. The partnership coincides with the launch of Avant Garde’s revamped trading platform, which includes a new trading UI, specialized AI tools, and a single investing experience for equities, options and private market investments with crypto and futures coming soon.
With fewer IPOs and more companies staying private for longer, retail investors have historically been locked out of the $16T of private markets AUM, which includes innovative companies like SpaceX, OpenAI and Anthropic. Through an API integration with Monark, investors on the Avant Garde platform can now access Pre-IPO companies with minimums as low as $10,000.
Behind the APIs, Monark’s team facilitates private market deal execution through trusted relationships with a growing number of Pre-IPO brokers, marketplaces, syndicates, and funds. By handling the complex process of sourcing allocations, due diligence and SPV structuring, Monark’s API enables investors to access private investments through a frictionless, “click-to-invest” transaction process, without the need to make a new account or leave the Avant Garde platform.
BetaNXT
BetaNXT, a leading provider of wealth management technology solutions with real-time data capabilities and an enhanced advisor experience, today announced the next wave of its ongoing investment in artificial intelligence (AI). The launch of InsightX, BetaNXT’s enterprise AI platform, and the creation of the BetaNXT AI Innovation Lab, designed to fast-track the delivery of AI solutions, represent the latest milestones in the company’s commitment to democratize access to AI-driven insights. As the company previously announced, ongoing AI innovation efforts will concentrate on four key areas: data aggregation, workflow automation, business intelligence and predictive analytics.
BetaNXT’s AI strategy centers on intentional innovation: translating AI into practical applications that solve essential client needs, rather than deploying new technology for its own sake. The company’s focus is on making AI accessible and valuable to operators, advisors and leaders – not just technical users – through actionable intelligence seamlessly embedded into natural workflows.
While AI innovation has initiated change for every industry, within the highly regulated world of financial services, it has been especially challenging for firms to move from experimentation to operationalization. Progress for many enterprise teams has stalled due to strict regulatory requirements, complex technology stacks, legacy systems and siloed access to AI.
Betterment
Betterment Advisor Solutions, a tech-enabled custodian, today announced a Solo 401(k) offering to meet the needs of large-scale wealth management partners. This strategic evolution allows major advisor networks, including HUB, Osaic and others, to offer Betterment’s all digital Solo 401(k) solution.
As the self-employed market continues to grow, solopreneur retirement plans have often remained administratively difficult for advisors to oversee at scale. To address this feedback, Betterment is expanding access to its Solo 401(k), giving advisors a fully digital solution with no setup fees to help them manage self-employed plans with ease.
BMO
BMO today announced the establishment of the BMO Institute for Applied Artificial Intelligence & Quantum, a new enterprise‑wide Centre of Excellence focused on the responsible innovation, application and governance of Artificial Intelligence (AI) and the development of Quantum capabilities.
BMO’s Institute brings together expertise from across science, policy, ethics and commercialization to build on BMO’s decades-long use of AI while advancing its Quantum ambitions to enhance client experiences, increase productivity and efficiency, and support long‑term growth, while maintaining strong governance and trust.
Effective April 6, Dr. Kristin Milchanowski has been appointed BMO’s Chief AI & Quantum Officer and will be the Founding Director of the BMO Institute for Applied Artificial Intelligence & Quantum. In this expanded role, she will continue to advance BMO’s AI and Quantum capabilities, serve as a thought leader, and ensure strong, responsible governance across the enterprise.
Broadridge
Broadridge Financial Solutions Inc. (NYSE: BR) today announced the launch of its next-generation digital asset platform for wealth management enabling all Canadian wealth managers to accelerate their offering of crypto currencies and other tokenized assets.
Designed to help Canadian wealth management firms meet rising investor demand, the new capabilities unify traditional and digital assets within a single operating model. The platform enables firms to deliver a seamless client experience across trading, custody, asset servicing, communications, and proxy voting, all through one integrated environment. The Broadridge platform includes a growing ecosystem of partners – including Galaxy for wallet capabilities and a multi-custody model, including Anchorage / Tetra, with interoperability to additional custodians.
As digital assets become an increasingly important part of investor portfolios, wealth managers face a practical challenge: how to support them without creating operational silos or a fragmented client experience. Broadridge’s platform has solved that challenge by taking out the complexity of digital asset processing behind the scenes, enabling wealth managers to deliver a streamlined front-end experience across the full investment landscape.
CAIS
Harbor Group International, LLC (“HGI”), a leading global real estate investment and management firm, today announced that it has joined the CAIS platform, the leading alternative investment platform for financial advisors. Select HGI investment strategies are now available on CAIS, expanding access to the firm’s real estate private credit capabilities within the wealth management channel.
HGI’s presence on CAIS follows the platform’s rigorous diligence process and reflects growing demand among financial advisors for differentiated private credit strategies supported by real assets. HGI is distinct among platform participants for its integrated approach across real estate, private credit, and capital markets, offering advisors access to income-oriented strategies grounded in multifamily assets.
CAIS connects over 2,000 wealth management firms and more than 62,000 financial advisors to a curated selection of alternative investment solutions. The addition of HGI further expands the range of private markets offerings available to advisors and their clients.
Conquest Planning
Conquest Planning Inc. (“Conquest”), the financial planning platform powering advice delivery across the full wealth spectrum, today announced more than 2 million financial plans have been created with its platform for families and individuals worldwide. Alongside this milestone, Conquest unveiled a Spanish-language version of its platform, creating a bilingual English and Spanish user experience. This launch reinforces the firm’s commitment to the U.S. market, where Spanish is the second most spoken language.
Surpassing 2 million plans reflects the accelerating adoption of Conquest’s platform by financial institutions, broker-dealers and advisors rethinking what planning at scale can look like. Powered by its proprietary AI expert system, Strategic Advice Manager (SAM), Conquest enables advisors to build comprehensive, auditable plans across digital, hybrid and traditional advice channels. This momentum is further fueled by the company’s relentless focus on innovation and advisor empowerment, highlighted by the recent launch of four new AI-powered capabilities.
The Spanish-language interface, now available within platform settings, allows advisors to switch seamlessly between English and Spanish, enabling them to work directly with clients in their preferred language without leaving the platform. In the United States, approximately 45 million people speak Spanish at home, representing the second-largest Spanish-speaking population in the world after Mexico, according to U.S. Census Bureau data. Pursuing this functionality is a mission-driven endeavor for Conquest as it continues to democratize access to financial advice at scale.
Eton Solutions
Eton Solutions, the wealth management technology company managing more than $1.4 trillion in assets, today announced that Catamaran, the single family office of Narayana Murthy, founder of Infosys, has adopted EtonAI™. The move extends Eton Solutions’ platform from a system of record to a system of intelligence, and is the natural next step to Catamaran’s successful integration of Eton Solutions’ flagship AtlasFive® platform in 2024. Catamaran is among a growing movement of family offices worldwide toward institutional-grade infrastructure that centralizes data and puts it to work on their behalf.
Family offices today are not struggling with a lack of data, they’re struggling to use it strategically. Despite managing increasingly complex, multi-asset, multi-jurisdictional portfolios, many still rely on manual processes for critical workflows like reconciliations, bill payments, tax processing and reporting. The result is that the people responsible for stewarding generational wealth spend a disproportionate share of their time on operational tasks instead of strategic decision-making.
EtonAI™ changes that equation by embedding intelligence directly into workflows. Catamaran’s adoption of the AI represents the natural evolution of a partnership that began with AtlasFive®. Having consolidated its data and operations onto the single integrated platform, Catamaran is now layering AI-powered intelligence on top of that foundation. This enables its team to ask natural language questions directly against their financial data, automate routine workflows, uncover insights that would otherwise require hours of manual analysis, and redirect their focus toward the higher-value work of wealth creation and preservation.
Greenlight
Greenlight ® Financial Technology, Inc. (“Greenlight”) and Randolph-Brooks Federal Credit Union (RBFCU) have announced their partnership to better serve families and help the next generation build healthy financial futures. RBFCU members will now have free1 access to Greenlight’s award-winning family finance app, available through the Greenlight for Credit Unions program.
Greenlight offers a debit card and app that teaches kids and teens how to earn, save, give and spend wisely – all with parental supervision. Using the Greenlight app, parents can quickly send money, automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions and more. Kids get hands-on money management experience, along with access to Greenlight Level Up™, an in-app financial literacy game with a best-in-class curriculum, educational challenges and rewards.
Research shows 91% of kids and teens believe they need financial knowledge and skills to achieve their life goals, and 94% of parents agree.2 Still, teens score an average of 64% on the National Financial Literacy Test, showing a clear gap in accessible and effective financial education. Parents also rank personal finance as the No. 1 most difficult life skill to teach their children, with 81% saying they wish they had more financial education tools and resources.3
GTN
GTN, the global fintech powering limitless investment, today announced the appointment of Salim Sebbata as Chief Commercial Officer for Europe. Sebbata joins GTN with a mandate to scale the company’s commercial partnerships, broker relationships, and market presence across the region, building on GTN’s rapidly growing European footprint.
Sebbata brings over 30 years of financial services experience spanning online brokerage, CFD platforms, regulatory development, and M&A. He joins GTN from Capital.com, where he served as Head of Corporate Development, leading acquisition strategy and working on new market entry across the Americas, APAC, and Africa. Prior to that, he was CEO of BUX Financial Services UK and Global Managing Director for Derivatives, where he led an 85-person organisation across six functions and successfully expanded the CFD trading platform into six new European countries. His earlier career includes senior roles at Merrill Lynch, E*TRADE, and CMC Markets across Europe, the UK, and the Middle East.
In his new role, Sebbata will lead GTN’s commercial strategy and partner development across Europe, working closely with GTN’s product, regulatory, and technology teams to bring its API-first infrastructure to brokers, banks, asset managers, and fintechs across the continent.
InvestiFi
InvestiFi, an award winning InvestTech platform designed to allow for investing to and from checking accounts, has engaged with Freedom Bank to embed its digital solutions into the bank’s online banking platform. Through this relationship, the bank’s clients will be able to invest from their checking accounts and access robust financial education resources, all within their pre-existing banking environment.
Freedom Bank is a next-generation community bank dedicated to supporting its clients across the DC region, to achieve their financial goals through experienced bankers, quick decisions, flexible solutions, innovative technology, and responsive service. The bank empowers its clients with entrepreneurial solutions, intuitive technology, and exceptional service.
In collaboration with InvestiFi Freedom Bank will offer its clients access to a diverse range of investment options, including stocks, ETFs, and cryptocurrencies. Every client can also create Guided Investing automated portfolios and access embedded financial education resources.
InvestSuite
For most of the financial industry’s history, performance reporting for advisors and asset managers relied on thick binders, static charts, and quarterly reviews. These told clients what happened — but rarely explained why it mattered. As a result, many investors felt confused or disengaged. InvestSuite, a global wealth management fintech specializing in white-labeled digital wealth solutions, is changing that with the U.S. launch of StoryTeller. This solution shifts investment reporting from data to instant dialogue.
The new AI-native, compliance-friendly reporting tool turns performance data into automated, engaging stories at scale. These stories can be customized to the client experience, with content, insights, and levels of detail tailored to each client’s investing expertise.
But the platform goes beyond reporting. Alongside every client deliverable, advisors receive a personalized talk track — a curated set of conversation starters, key themes, and contextual insights drawn directly from the client’s portfolio data. An integrated AI agent then acts as a real-time thought partner during client conversations, surfacing relevant data points, anticipating follow-up questions, and helping advisors stay focused on what matters most to each individual client. The result is a more confident, informed advisor and a more engaged, valued client relationship.
Kikoff
Kikoff, a fintech company helping millions of Americans build credit and achieve financial security, today announced the launch of Fynn, an AI-powered credit coach designed to give users clarity on their credit journey and a personalized path toward achieving their financial goals.
Fynn brings together financial guidance and action into a single experience. Acting as the intelligence layer within Kikoff, it helps users understand their financial profile and highlights what matters most for their goals. This allows Fynn to surface tailored next steps and connect users directly to the tools and services that help them move forward, all within Kikoff.
While more consumers are turning to AI for financial guidance, Fynn goes beyond general advice by analyzing a user’s credit report and financial profile to deliver highly personalized answers and connect them directly to solutions that help them take action.
Morgan Stanley Investment Management
Morgan Stanley Investment Management (MSIM) announced today the launch of Morgan Stanley Bitcoin Trust (NYSE Arca: MSBT), an exchange-traded product (ETP) that seeks to track the performance of bitcoin.
MSIM is the first U.S. bank-affiliated asset manager to offer a cryptocurrency ETP, and reflects a continued, firmwide focus by Morgan Stanley to develop digital asset solutions designed to meet evolving client demand.
The addition of MSBT expands MSIM’s exchange-traded capabilities and reinforces the ongoing efforts to provide broader access to a wide range of investment offerings across traditional and emerging asset classes. The MSBT launch builds on Morgan Stanley’s recent investments across the digital asset ecosystem, including the appointment of dedicated leadership to guide firmwide digital asset strategies and ongoing efforts to expand institutional-grade capabilities across custody, trading and product development.
Orion
VanEck today announced that several of its ETF model portfolios are now available through Orion, a premier provider of wealthtech solutions for financial advisors and the enterprise firms that serve them. The collaboration expands access to VanEck’s multi-asset investment strategies and marks the firm’s first model portfolio integration with the Orion platform.
Advisors on the Orion platform can access VanEck’s models at no additional cost, enabling them to implement diversified, multi-asset strategies while outsourcing portfolio construction, trading and rebalancing.
Built on an open-architecture framework that incorporates both VanEck and third-party ETFs, the portfolios are designed to be comprehensive, giving advisors flexibility to align client portfolios with a range of investment objectives and risk tolerances. The models are managed by VanEck’s Multi-Asset Solutions (MAS) team, led by David Schassler, Head of Multi-Asset Solutions and Portfolio Manager. The team uses a quantitative, data-driven approach to asset allocation strategies and portfolio construction.
Orion
Orion and Pontera today announced an expanded integration that activates and automates more powerful investment strategies and rebalancing workflows within the Orion Eclipse trading and rebalancing platform. Building on the existing integration for reporting and support of client billing workflows, advisors and centralized trading teams can now incorporate 401(k)s, 403(b)s, and other workplace plans into tax-aware household strategies and rebalance across portfolios at scale, supported by data streams through Pontera.
The enhanced integration creates planning and execution efficiency; in lieu of dozens, if not hundreds, of individual orders, advisors are now able to implement a strategy across multiple portfolios. This expanded visibility helps firms incorporate more of the household into a single workflow, improving coordination today while creating greater flexibility for future innovation.
With secure data flowing from Pontera into Orion Eclipse, held-away retirement accounts are embedded into a shared workflow for advisors and centralized trading teams, creating a single, centralized view of the portfolio.
Pello Companies
Pello Companies, LLC, which focuses on open finance innovation, today announced the entry into a definitive agreement for the acquisition of ByAllAccounts, a provider of innovative data aggregation technology for financial applications, from Morningstar, Inc. (Nasdaq: MORN). Upon completion of the transaction, ByAllAccounts will operate as a standalone company. The acquisition is expected to close in the first half of 2026, subject to customary closing conditions. Deal terms are not disclosed.
Pello Companies will appoint Cynthia Rojas Sejas as Chief Executive Officer of ByAllAccounts. With 25 years of senior leadership experience driving growth strategies for financial data and analytics solutions at Moody’s and S&P Global, she brings a proven track record of success. Pello Companies’ leadership is recognized for its deep expertise in open finance and data aggregation. Together with the ByAllAccounts team—many of whom have decades of experience in wealth management—the company aims to accelerate innovation, expand access to new data sources, and further strengthen its infrastructure and reliability.
The transaction aligns with the growing scale Morningstar is seeing in focusing its advisor products and portfolio solutions around proprietary data, research, software, and investment management capabilities. Through Morningstar Wealth and Morningstar Retirement, the company provides investment management services to individuals and advisors, with approximately $378 billion in assets under management and advisement as of Dec. 31, 2025.
Rossby Financial
Rossby Financial (“Rossby”), a tech-forward, open architecture, enterprise registered investment advisor (RIA), alongside partner business ROffice, a platform where financial advisors and talented service professionals converge to seek and provide fractional assistance, today announced the addition of business development, marketing and transition assistance extraordinaire Grier Rubeling to its team. Given the importance of speed to market in advisor transitions, which requires all steps be compliantly completed correctly, Rossby is beefing up its team and capabilities in this area.
The transition process has a great deal of importance placed on it and can be challenging to navigate. Historically, advisors who switch from a broker-dealer to an independent firm typically lose approximately 18 percent of their assets and those moving between RIAs can lose 11 percent of assets, according to Cerulli Associates. Rubeling recognized those challenges and started her transition consulting firm, Advisor Transition Services, to aid advisors in the process by focusing on making the process more streamlined and successful by developing resources, creating detailed checklists, and establishing standard operating procedures.
Prior to joining Rossby and ROffice, along with her independent consulting firm, Rubeling was previously the director of operations for an RIA and a registered client service associate and transition consultant at both UBS and Smith Barney. Rubeling’s advisor marketing and business development expertise will complement ROffice’s AnchorPoint solution, a platform developed to centralize advisor technology tools in the areas of email marketing, website building, client communications and more.
SMArtX Advisory Solutions
SMArtX Advisory Solutions (“SMArtX”), a leading innovator in managed accounts technology, has announced the addition of new investment strategies from 20 leading asset management firms to its Manager Marketplace. The firm’s Manager Marketplace now partners with 372 distinguished asset management firms offering 2,600 investment strategies. Additionally, this includes research on 63 individually listed mutual funds, ETFs, and ticker-traded alternatives.
Firms offering newly available strategies include First Eagle, PGIM Custom Harvest, The Leuthold Group, Vanguard Group, WisdomTree and William Blair.
Vanguard
Vanguard today announced the launch of Expert Insights, an AI-enabled portfolio analysis tool designed to help financial advisors deliver clear, confident investment guidance at scale. Expert Insights empowers advisors with instant, intuitive, deeply personalized portfolio insights, transforming complex data into actionable, client-ready guidance aligned with Vanguard’s trusted methodology.
Vanguard’s annual portfolio analysis engagements with advisors have approximately quadrupled over the past six years. Expert Insights puts the expertise of Vanguard’s portfolio analysis specialists directly in advisors’ hands.
Currently in pilot with select advisors, Expert Insights will be embedded within Vanguard’s open-access Portfolio Analytics Tool later in 2026, giving advisors on-demand access to insights designed to help them pressure test and improve client portfolios
VastAdvisor
VastAdvisor today announced the appointment of Eli Gassert as Chief Technology Officer. In this role, Gassert will lead the continued development and scaling of VastAdvisor’s AI-native platform (https://www.vastadvisor.ai/), accelerating the company’s mission to transform how wealth management firms drive organic growth.
Gassert joins VastAdvisor at a pivotal moment as the company scales its enterprise platform and advances its Advisor Intelligence Loop—an AI-powered system that continuously optimizes client acquisition, compliance, and marketing performance (https://www.vastadvisor.ai/vastadvospr-advisor-intelligence-loop). Early deployments of the platform have demonstrated up to a 30× reduction in client acquisition cost, with qualified lead volume doubling in as little as 90 days as the system learns from firm-specific data and campaign performance. His appointment reflects a strategic investment in building a scalable, extensible technology foundation capable of supporting both RIAs and large enterprise networks as they transition from static marketing tools to self-learning growth infrastructure.
Gassert brings deep experience in software architecture, AI systems, and platform engineering. He previously served as Chief Technology Officer at Truelytics, where he led the development of the company’s financial intelligence platform through its acquisition by Envestnet. Following the acquisition, he held senior engineering leadership roles at Envestnet Data Solutions, driving platform scalability and operational excellence across enterprise systems.
WealthReach
WealthReach, an organic growth platform built for registered investment advisors (RIAs) and wealth management firms, today announced it has acquired the intellectual property (IP) assets of Model FA, a provider of coaching, marketing and development services for financial advisors. WealthReach will pair its AI-powered client prospecting tools with Model FA’s suite of resources to launch a consulting practice that helps advisory firms solve two of the most persistent challenges for wealth managers: building a true end-to-end organic growth strategy and harnessing AI to execute on these initiatives at scale.
The Model FA IP acquisition brings together the work of two recognized authorities in advisor growth: Dan Allison, a referral expert whose Feedback Marketing framework has helped hundreds of advisory firms turn existing client relationships into a steady stream of referrals, and David DeCelle, Model FA’s CEO and WealthReach co-founder, a client acquisition and marketing leader who has guided more than 250 RIAs in building and scaling organic growth strategies. Their methodologies give WealthReach the foundation to help advisory firms do what most have never been able to accomplish on their own—generate consistent referrals, build repeatable marketing systems and convert prospecting activity into long-term client relationships.
WealthReach is also addressing a widening gap in how advisory firms approach AI. Most firms recognize the urgency of adoption but struggle to move forward without clarity on what tools to prioritize and how to implement them in a way that satisfies regulatory requirements. WealthReach’s consulting practice will guide firms through that process, with SEC and FINRA considerations built in from the start.
Zephyr
Zephyr, a subsidiary of Informa plc (LSE: INF), and a recognized leader in asset and wealth management software today announced an integration with Morningstar’s ByAllAccounts, a premier data aggregation platform serving the wealth management ecosystem. This integration marks a significant step forward in transforming the way advisors are using Zephyr software to manage client data and deliver value.
Advisors using Zephyr will now have access to ByAllAccounts’ enriched data, offering a view of client assets across multiple accounts and institutions. This enables more informed decision-making and personalized financial planning.
The integration provides seamless data integration between Zephyr’s investment management platform and ByAllAccounts, simplifying workflows and improving operational efficiency. With access to accurate, aggregated data, advisors can deliver tailored investment strategies, optimize portfolio performance, and foster deeper client trust.
