San Francisco-based Feathery is using artificial intelligence for advisor transitions. In the first quarter of this year, it says it’s moved $2 billion in client assets.
By DWN Staff
Moving a financial advisor from one firm to another is often messy. Data sits in spreadsheets, PDFs and old software systems. Meanwhile, forms pile up and accounts get delayed.
A startup called Feathery wants to change that. The San Francisco company said Tuesday that firms using its advisor transitions platform moved more than $2 billion in client assets during the first quarter of 2026.
The number is notable because advisor transitions are becoming more common and more complicated. Wealth management firms are fighting for top talent. They need new advisors to become productive fast.
“The clock starts when the advisor signs,” said Feathery co-founder Zack Khan.
The company’s software uses artificial intelligence to automate much of the transition process. It can pull information from spreadsheets, documents and customer relationship management systems. It checks for missing data, validates account information and prepares paperwork before advisors officially join a new firm.
The goal is simple. Get accounts ready to transfer on day one.
“Every delayed account is delayed revenue,” Khan said.
Feathery says its platform can support protocol and non-protocol transitions, acquisitions and large-scale repapering projects through a single system.
The company counts firms such as Sequoia Financial Group and Allworth Financial among its customers. It said it now works with roughly one-third of the firms on Barron’s 2025 Top 100 RIAs list.
Customers say the software changes the economics of advisor recruiting.
“Transitions used to be one of the most manual and unpredictable parts of our business,” said Ross Thompson of RFG Advisory.
Feathery’s momentum comes as artificial intelligence moves deeper into wealth management. Most early tools focused on note taking and chatbots. Feathery is targeting something different – paperwork, where the biggest AI opportunity likely lies in wealth management.
