Pacific Life recently announced that it has enhanced its registered index-linked annuity (RILA), Pacific Protective Growth, creating opportunities to track market indexes while providing levels of protection during market downturns.
“After our successful launch of Pacific Protective Growth in late 2024, we challenged ourselves to enhance the product further,” said Nick Weber, vice president, annuity product development, Pacific Life. “We’re introducing powerful enhancements that meet our ongoing goals of greater simplicity, clarity and flexibility for clients, making the product even more responsive to their evolving needs.”
Pacific Life has added an Annual Lock with Cap Rate crediting strategy that provides annual index measurement during each year of a 6-year term, and all-buffer protection options to help simplify client conversations.
Additionally, Pacific Protective Growth offers a greater range of terms – now 1, 2, 3 or 6 years – and a new 100% buffer option on the Cap Rate crediting strategy to provide greater flexibility for creating a personalized accumulation and protection approach, according to an announcement.
“We’re committed to enhancing our product in ways that demonstrate our focus on innovation and support of financial professionals and their clients,” said Kevin Kennedy, chief sales and marketing officer, Consumer Markets, Pacific Life. “As customer needs evolve, we look forward to continuing to offer a broad range of retirement income solutions designed to help meet them.”
Pacific Life cited a recent LIMRA report in which the research firm reported that RILAs continue to see growth, with industry-wide sales 20% higher in 2025 than the year before.
The enhancements to Pacific Protective Growth also reflect a broader trend of customization and flexibility across the wealth management industry. As advisors rely on technology-enabled tools to demonstrate risk and retirement income scenarios, demand has grown for products that offer bespoke approaches to balancing growth and downside protection.
