By Teresa Leno, CEO and Founder of Fresh Finance
In the rapidly evolving wealth management industry, it is paramount that advisors have the necessary tools to perform their tasks efficiently and effectively. One crucial tool they must have to be successful is in-house advisor marketing services and solutions. These can profoundly impact their productivity, client satisfaction, and your organization’s bottom line.
Here’s what your organization can gain when marketing services and solutions are brought in-house and managed by your internal advisor marketing team.
Enhanced Credibility
Offering advisors comprehensive marketing support and tools strengthens their credibility in clients’ eyes. For example, social media posts reflect professionalism and signal that the advisor is well-informed and part of an organization invested in their independence.
Streamlined Communications
Implementing advisor marketing strategies helps streamline communications. It ensures a clear, consistent message is communicated to the market, reducing ambiguity or misunderstanding, which can lead to fines for outside communications, etc.
Improved Client Engagement
Advisor marketing can improve client engagement by keeping them informed, educating them on financial topics, and responding to legislation and other events that may impact their financial situation. Clients appreciate monthly touchpoints without being sold products and services.
Brand Consistency
Providing marketing services and tools to advisors establishes consistency across all brand communications. It ensures that all messages circulated in the market reflect the company’s proposition and tone of voice, reinforcing brand identity and customer trust.
Increased Market Reach
Equipping advisors with marketing assets and tools can help them reach a broader audience. They can utilize these resources for social media, email marketing, their websites, networking events, seminars, etc. Providing marketing resources helps heighten the advisor’s brand visibility, market reach, and organization visibility.
Time and Cost Efficiency
Advisors often spend a significant amount of their valuable time dealing with marketing. When the firm provides marketing services and tools, advisors can dedicate more time to their core tasks—client management, advisory services, and increasing AUM.
Enhanced Client Retention
With enhanced marketing services and solutions, advisors can better inform clients about their services, regulatory changes, or industry updates that may impact their situation. In-house marketing communication fosters client satisfaction, leading to higher retention rates.
Facilitates Referrals
Happy and satisfied clients are often a rich source of referrals. Complimentary advisor marketing can assist advisors in facilitating referral programs, thereby expanding their client base.
In conclusion, complimentary advisor marketing benefits your advisors and your organization. It increases advisor productivity, improves client engagement, and enhances business performance.
Irrespective of your firm’s size or sector, investing in advisor marketing support and enterprise solutions like Fresh Finance should be an indispensable part of your growth strategy. Ensuring your advisors can effectively market themselves and their wealth management services, you help strengthen their position and your organization’s reputation.
Teresa Leno worked as a financial advisor and experienced firsthand the importance of financial education to help clients make more informed decisions before a crisis. Through her experience, Fresh Finance was started as a financial content marketing solution to help advisors validate their expertise through sharing content.
