Diversify Advisor Network Acquires $645 Million Key Advisors Wealth Management


The Utah-based Diversify Advisor Network recently announced that Key Advisors Wealth Management, a Delaware-based fee-only firm with $645 million in assets under management, is joining Diversify Wealth Management’s Partner Platform affiliation model.

Key Advisors joined Diversify’s independent platform in 2022 under Diversify Advisory Services. Owner Eddie Ghabour and his team will transition to Diversify Wealth Management, Diversify’s Partner Platform. Ghabour will become an equity holder in Diversify and have a leadership role in the larger organization.

“The industry needs to create more aligned partnership solutions for advisors,” said Ryan Smith, Co-Founder and Chief Executive Officer of Diversify. “Part of the design for our Partner Platform was to allow our independent advisors an affiliation model in which they could monetize their practice, plan for clear succession, and take an equity position alongside our founders. Eddie and his team at Key represent the exact type of practice we envisioned benefiting from this flexibility.”

Diversify Wealth Management, Diversify’s Partner Platform, was launched in January 2024 as a W-2 employee-affiliation-model RIA. The Diversify Advisor Network includes Diversify Wealth Management and Diversify Advisory Services, an independent RIA platform, and DFPG Investments, a full-service independent broker-dealer. The network has approximately $7 billion in total assets.

Mr. Ghabour said, “I am thrilled with this expanded partnership in Diversify and the opportunity to take a seat alongside the other advisor-founders in helping guide the firm into the future. Joining the Partner Platform was the right move for Key, where we will be able to not only retain the autonomy to run our business and serve our clients as we believe best but also take advantage of the synergies and scale that come from being more fully integrated with Diversify.”