MARTECH MINUTES: How to Infuse Financial Education into Your Practice


By Teresa Leno, CEO and Founder of Fresh Finance

One of a financial professional’s most critical roles is to aid in their clients’ financial empowerment. This task involves more than just helping them invest- it also includes educating them about their finances so they can make informed decisions and work toward financial independence. Here are some ways to infuse financial education into your wealth practice.

First, it is crucial to understand that financial education comes in various forms and formats. Whether it’s workshops, seminars, newsletters, blog posts, or one-on-one counseling, opt for a medium that best aligns with clients’ needs, preferences, and your business model.

Begin by identifying the areas where your clients lack understanding. These topics often revolve around budgeting, saving, investing, taxes, estate planning, and insurance. Once you identify these areas, tailor your educational content to address these issues.

Engage your clients regularly in learning opportunities. You can incorporate these sessions into your regular client interactions. For instance, if you are discussing the investment portfolio, explain how different types of investments work, their risks and possible rewards, and how they fit into the client’s overall financial goals. This on-the-spot education can help clients grasp abstract concepts more effectively.

Leverage digital tools for financial education. Today, technology allows us to deliver educational content creatively and engagingly. Use videos, interactive webinars, or online quizzes to make financial education exciting and accessible to your clients.

Another effective strategy is establishing a monthly newsletter or blog about financial education. Here, you can explore various topics, such as tax updates, market trends, investment strategies, and other relevant issues. Such articles educate your clients and can position you as an authority in wealth management. Be sure to include lifestyle topics that touch on financial themes as well, such as how to find deals on travel or tips to make affordable and healthy meals versus eating out.

Furthermore, proactively address your client’s changing financial needs and goals over time. Personalized financial education that aligns with your client’s life stages can be incredibly beneficial. For example, younger clients might need more guidance on debt management and savings, while older clients may require retirement planning and estate management education.

Finally, it is essential to foster an open dialogue about money. Encourage your clients to ask questions to help clarify their doubts. Ensuring your clients feel comfortable discussing their financial concerns can make them more receptive to learning.

Remember, the ultimate goal of infusing financial education into your wealth practice is to empower your clients to take control of their financial future. Therefore, commit to continuous learning and stay updated on the latest economic trends and information. With these steps in mind, you’ll be well on your way to providing a holistic wealth management experience marked by client empowerment and suitable decision-making.

Contact Fresh Finance to learn more about their enterprise MarTech SaaS content tool for firms with 25 or more advisors

Teresa Leno worked as a financial advisor and experienced firsthand the importance of financial education to help clients make more informed decisions before a crisis. Through her experience, Fresh Finance was started as a financial content marketing solution to help advisors validate their expertise through sharing content.