STANDARD DEVIATIONS PODCAST: Nuala Wash – Ten Steps to Better Decision Making


This week on the Standard Deviations podcast, Dr. Daniel Crosby is joined by behavioral scientist Nuala Walsh.

Nuala Walsh is a non-executive director, behavioral scientist, visiting fellow at the London School of Economics and author of TUNE IN: How to Make Smarter Decisions In a Noisy World. Her global career spans three decades in investment management, banking and consulting with Blackrock, Merrill Lynch, PA and Standard Life Aberdeen as Chief Marketing Officer. Today, as MindEquity founder and CEO, she advises leading institutions on reputation, culture and human rights matters. Her board appointments in business, sport and not-for-profits include Non-Executive Director at British & Irish Lions; Chair of Innocence Project London; President of Harvard Club of Ireland; Council Member at The Football Association; Advisor at World Athletics; Founding Director of the Association of Behavioral Scientists; and former Vice-Chair at UN Women (UK). A TEDx speaker, Walsh publishes in leading publications and has been featured in the Financial Times, Harvard Business Review, Forbes and Fox Business.

Tune in to hear:

  • What drove Nuala to write her new book, Tune In: How to Make Smarter Decisions in a Noisy World ?
  • In her book, Nuala talks about four factors that amplify the risk of noise, obscuring our ability to arrive at the truth. What are these factors and why are they so important?
  • How do we overcome the very entrenched obstacles we face when trying to make informed decisions?
  • What does Nuala’s “PERIMETERS” mnemonic stand for and how can multiple layers of bias combine, making us sub-optimal decision makers?
  • What is the role of power in our decision making process, and how can it confound our best efforts?
  • What is the correct stance to take, with regards to power or status, when making decisions?
  • How does memory differ from the “filing cabinet” stereotype that many of us have?
  • What is the “peak end rule” and how does it apply to our decision making process?
  • When can emotion be additive to the decision making process and when is it a distraction that should be avoided?
  • How has Nuala changed as a result of having written her book?
  • What are one or two practical, actionable things listeners can do today to become a better decision maker?

Compliance Code: 1359-OAS-5/30/2024


Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby, the personality behind STANDARD DEVIATIONS podcast, is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets.

Dr. Crosby’s first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into Japanese, Chinese, Vietnamese and German. His latest work, The Behavioral Investor, is an in-depth look at how sociology, psychology and neurology all impact investment decision-making.