EPISODE 44: How PR is Evolving in the Era of Blockchain


DWealth Muse, with host Dara Albright, is a weekly podcast series on Digital Wealth News that bridges the knowledge gap between conventional and modern finance through original coverage of the tidal wave of technological and regulatory change headed to finance as it shifts to a digital, decentralized system.

You can listen to all Dara’s podcasts at this link: https://dwealth.news/podcast/

Episode 44 – How PR is Evolving in the Era of Blockchain

In this episode, DWealthMuse host, Dara Albright, and guest Armel Leslie, Partner at Peaks Strategies, a PR firm with strong capital markets experience and expertise across alternative investment management and digital assets, discuss how the PR industry is evolving in the era of blockchain. Highlights include:

  • The three-prong approach to PR;
  • How Elon Musk mastered the “owned” component of PR;
  • The relevancy of press releases and wire services today;
  • The rise of independent journalists;
  • Today’s most influential third-party validators;
  • The growing importance of thought-leadership and educational style PR;
  • Whether blockchain companies are looking more for institutional or retail eyeballs;
  • Keeping track of the news cycle in an industry that is evolving on a second-by-second basis;
  • Whether the future of PR will be more tech or knowledge driven.  


About the DWealth Muse Podcast Series & Host Dara Albright:

Some are calling this transition the greatest financial transformation since civilization moved from a barter to a currency system. It is truly that momentous.

In these podcasts, Albright and key fintech influencers discuss how this financial transformation is impacting asset classes, investment portfolios, businesses, markets and economic policy.

Albright and guests deliver insights and leading-edge information to listeners in lively conversations that make this complex topic fascinating to learn and easy to grasp so that investors and businesses, alike, can capitalize on this monumental change.   

Specific areas of coverage include:

  • Decentralized Finance (DeFi)
  • The Democratization of Finance (DemFi)
  • Digital Assets, Blockchain-based Assets and Cryptocurrencies
  • Non-Fungible Tokens (NFTs)
  • Security Token Offerings and Exchanges
  • Exempted Fintech Alternatives
  • Modern Liquid Alternatives
  • Wealthtech
  • Compliance & Risk Management
  • Fintech Savings Apps

You can listen to all Dara’s podcasts at this link: https://dwealth.news/podcast/