Atria’s CUSO Financial Services Snags former LPL Affiliated Clearview Federal Credit Union

859
Lisa Florian, Clearview | Brian Bichler, Atria

Clearview Federal Credit Union, which serves over 117,000 members with more than $1.8 billion in assets from 18 financial centers throughout Southwestern Pennsylvania announced today it affiliated with Atria Wealth Solutions subsidiary CUSO Financial Services (CFS) after leaving LPL Financial.

Clearview joined LPL through the acquisition of CBSI in May 2022.

Service and access to technology drove this decision to move for CFS explained President and CEO of Clearview Lisa Florian. “It was important to us to partner with a broker-dealer that understands our vision of helping our members enjoy a better life and will empower us to deliver the solutions that exceed their needs,” she said.

“We work diligently to create unique experiences for each of our financial institutions and Clearview is no exception,” said Brian Bichler, Co-Head, of Atria’s Financial Institution channel in a statement. “From the beginning, our focus has been to understand their vision and challenges, and then develop a customized approach which includes an in-person training initiative, specialized support and smart, seamless solutions proven to enrich the financial professional and member relationship.”

According to the Atria subsidiary, “CFS propels financial institutions to exceed member expectations through a sophisticated combination of industry-leading products, strategic program management, comprehensive advisory solutions and award-winning technology.”

Some of the tech CFS alludes to in the release are the Unio and Clear1 platforms, which provide “seamless” integration of information and support for financial professionals and clients, respectively. These platforms are regularly cited as reasons for advisor transition and institutional affiliation and have been recognized by a range of industry awards.

This announcement comes on the heels of several recent wins for the tech focused broker-dealer. Last month the firm announced it had secured an agreement with Mobiloil Credit Union, a $1 billion credit union based in Texas and Harvard University Employee Credit Union, the billion dollar institution that supports a school in Cambridge. Atria also announced it acquired Grove Point Financial from Kestra. While the terms of recently announced transaction were not disclosed, this deal will push Atria’s advisor headcount above 2,700 and its AUA to approximately $115 billion.