STANDARD DEVIATIONS PODCAST: Jon Dauphine – The Case for Pro Bono Financial Planning


This week on Standard Deviations, Dr. Crosby is joined by Jon Dauphiné, who leads the Foundation for Financial Planning’s (FFP) efforts to develop and grow pro bono financial planning programs for people in need.

Under Jon’s leadership, FFP has created signature national programs to serve people with cancer, at-risk seniors and other vulnerable groups; developed to link CFP® professionals to volunteer opportunities; spearheaded initiatives to leverage technology for pro bono engagements and address compliance issues; and engaged a broad array of planners, RIAs and companies to join the pro bono movement. Jon has authored a range of articles on pro bono published by outlets including InvestmentNews, ThinkAdvisor and WealthManagement and is frequently quoted in the financial advisory trade media.

Jon previously served 15 years at AARP – first as its Senior Vice President of Economic Strategy, followed by eight years as SVP of Programs. An attorney, Jon has also held roles in major D.C. law and public affairs firms. He graduated cum laude from Harvard Law School and with highest honors from Vassar College.

Tune in to hear:
  • With all of the possibilities out there, why has Jon landed on his current path and why does he think that pro bono work is so vital?
  • Jon’s organization just completed a very comprehensive study on pro bono financial planning. Were there any results that really stood out or surprised him?
  • What did Jon’s research unearth about the moral case for doing financial planning?
  • What case can be made for doing pro bono financial planning from a business perspective?
  • What accounts for the delta between how many advisors want to do this work and how few firms are offering it?
  • What professional development opportunities does pro bono work open your firm up to?
  • From a behavioral perspective, how do we ensure that pro bono clients have skin in the game and are proactive about changing their financial circumstances?
  • Can pro bono financial planning begin to chip away at the racial wealth gap?
  • If listeners are excited by the prospect of getting involved with the pro bono movement but their firm doesn’t currently support this path, what is the best way for them to get started?

Compliance Code: 0124-OAS-1/17/2024


Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby, the personality behind STANDARD DEVIATIONS podcast, is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets.

Dr. Crosby’s first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into Japanese, Chinese, Vietnamese and German. His latest work, The Behavioral Investor, is an in-depth look at how sociology, psychology and neurology all impact investment decision-making.