StratiFi Appoints Former e-Money Sales Exec to Lead Sales and Biz Dev

Sarah Gribben brings two decades of fintech experience to growing risk management platform company

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Sarah Gribben, Akhil Lodha | StratiFi

San Francisco-based risk management platform company, StratiFi recently announced it has hired Sarah Gribben to serve as Director of Sales and Business Development. Gribben will leverage her over 20 years of industry experience and “vast knowledge of financial technology” to further develop customer relationships for StratiFi. She will report to the company’s founder and CEO Akhil Lodha, according to the release.

Prior to joining StratiFi, Gribben held various roles with e-Money over her 12-year stint with the firm, including senior account manager; VP, key accounts; and director, advisor sales. Before entering the fintech space, she was an account executive in wholesale lending.

“Though the fintech marketplace has become increasingly crowded in recent years, advisors and firms have come away underwhelmed by many of today’s risk and compliance software offerings,” Gribben said in a release. “StratiFi’s platform presents a wonderful contrast, so I can’t wait to begin engaging customers to tell our story.”

Gribben’s addition to the team comes as company added several agreements with fast-growing wealth management firms, including the $13 billion Gladstone Wealth Partners, Ingalls & Snyder that oversees approximately $6 billion in client assets and Ausdal Financial Partners with approximately $1.4 billion in under management. StratiFi monitors over 135,000 accounts totaling more than $50 billion in assets under risk supervision, increasing the number of accounts and assets under risk supervision it monitors by 250% and 200%, respectively, it said.

“I’m thrilled to welcome Sarah to the StratiFi team,” Lodha said. “Being able to attract professionals of her caliber to the company is a testament to our vision, growth trajectory and, most importantly, the quality of our platform. At a time when some…providers…[de-prioritized] risk offerings, we have made a conscious choice to put them front and center, believing they are precisely what firms operating within a highly regulated industry need…Sarah’s addition to the team, not to mention our recent flurry of customer wins, underscores that the market is beginning to embrace that viewpoint as well.”