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MarTech Minutes

    The column “Martech Minutes” is created by Fresh Finance.

    Started in 2009, Fresh Finance’s broad industry knowledge helps financial companies and their advisors maintain relationships and attract new clients through educational finance content. Fresh Finance helps fill the content needs that advisors often experience in their marketing plans, to provide them with more time for what matters- their clients.

    Today, Fresh Finance’s specialties include financial education content curation and automation through its proprietary marketing software (MarTech) that distributes an advisor branded, investor-friendly digital newsletter, content library, and social media content provided by third-party financial publishers through its advisor UX.

    Fresh Finance works with financial corporations, finance content publishers, FinTechs and SaaS providers. The company also licenses their software as a white-label content distribution ‘do-it-yourself’ marketing tool for financial marketing departments, corporations, and financial professionals.

    More about Fresh Finance:
    www.freshfinance.us

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    MARTECH MINUTES: The Tools Marketers Must Have in Their Toolbox

    MarTech Minutes DWN Staff - 0
    This year will likely witness a surge in demand for various types of marketing software that can effectively address an organization's emerging needs.

    MARTECH MINUTES: 7 Strategies to Infuse Diversity into Finance Content

    MarTech Minutes DWN Staff - 0
    Diversity is vital in every facet of life and must be so in finance content. Understanding this, infusing diversity into your finance content is essential to appeal to a broader audience spectrum

    MARTECH MINUTES: What Advisors Must Know About Prospect Communication

    MarTech Minutes DWN Staff - 0
    In digital marketing, advisors must know prospect communication regulations and guidelines. One crucial legal framework is the CAN-SPAM Act, enacted in 2003.

    MARTECH MINUTES: AI and Generating Images for the Wealth Industry

    MarTech Minutes DWN Staff - 0
    The advent of AI capabilities such as Generative Adversarial Networks (GANs) has created highly realistic images. AI's ability to quickly, accurately, and efficiently generate such images is valuable.
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