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MARTECH MINUTES: Choosing the Best Finance Content: Original or Enterprise?

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To stay ahead, wealth organizations heavily rely on accessible finance content that can keep their clients updated on the latest financial news and provide financial education.

INTELLIGENCE FOR GROWTH: How Advisors Can Use Video To Meet Prospective Clients Where They...

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Good wealth management marketing meets clients where they are. That increasingly means that video is the way to go, according to Clout by TIFIN, an AI-powered advisor content marketing platform.

Decentralized Diaries for the Week of 10/17/23

Israeli authorities allegedly identified stablecoin wallets with ties to terrorist groups. Our thoughts and prayers are with the victims of the current conflict on both...

MARTECH MINUTES: From Facilitator to Educator – The Changing Role of Industry Professionals

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In recent years, there has been a growing expectation among the public that wealth managers should provide more than just advice on which products to purchase.

Advisor Tech Talk (Week of 10/17/23)

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You’ve probably heard this one before, but we had another busy week in advisor technology headlines—but while the bulk of the...

Will AI Tools Revolutionize Data-Driven Wealth Management Functions?

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Since the phenomenal success of ChatGPT earlier this year, Artificial Intelligence (AI) has not only been thrust into the headlines but into the imaginations...

MARTECH MINUTES: Why a MarTech Strategy is Important for Wealth Firms

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Among the diverse array of innovative technology options, MarTech, or Marketing Technology, stands out as an instrumental tool for the wealth industry.

WEALTHTECH INSIDER: Bucketing Client Goals to Help Them Protect, Live, and Dream

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Behavioral finance has discovered a tendency in humans to create “mental accounts” or “buckets” and having a bucket earmarked for safety can go a long way toward calming the nerves of rattled investors.

MARTECH MINUTES: Exploring the Phenomenon – Social Media Statistics & Use by Financial Professionals

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Social media has become an essential tool for businesses across all sectors, and the financial industry sector is no exception.

MARTECH MINUTES: Elevating Advisor Marketing Using MarTech Integrations

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The marketing department often provides a vendor list for independent advisors under an RIA or independent BD model to select technologies to help them market their services.