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Even before the pandemic upended traditional prospecting channels, many advisors saw the potential advantages of embracing social media. Facebook alone had more than 2.7 billion monthly active users in 2020. But it hasn’t always been obvious to our industry what could - and should - be done with social media.

Now - there are digital banks for teenagers (Step comes to mind and we just reported on them recently). There are platforms that enable you to gift your teen with fractional shares of stocks, like Stockpile and GiveAShare. All well and good - we love seeing platforms come out that help our young'ns become financially savvy and begin building portfolios.

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